So you’ve decided to enter the world of blogging. You want to share your thoughts and ideas with the world and establish a solid follower network. The only problem is, you are not achieving a high volume of repeat website traffic. Which is unfortunately, a very big problem.
If you are having trouble with engagement from new and existing readers you have come to the right place. Follow the steps below to create a plan for engaging and keeping new readers for your blog.
1.) Creative Content. The easiest way to engage your readers is to use creative content. It is even more important that your opening sentences are capture your readers’ attentions. If the reader is not engaged within the first few seconds of reading the content, they are likely to steer away from your blog. Use a quote, a thought provoking question or a key statistic to start off your post. This will leave them wanting to read more and find out where you are going with the post.
2.) Keep it Simple. Most blogs are there to inform their readers of a specific topic or subject. If you use content that is too complex, your readers are not going to be around for long. Blog readers don’t want to have to put too much thought into what they are reading, but instead want to get the facts while being entertained by the content. Don’t have your readers running over to a dictionary just to understand what you are trying to say.
3.) Share Your Opinion. There are over 18 million blogs on the web and your readers have chosen yours as their source of information. There is a reason for this, they value your opinion. Don’t be afraid to share your thoughts on any given subject with your readers. They will be thankful for your honesty and appreciate your input on the topic. However, there are a few things you need to remember when sharing your opinion, which leads us to the next tip.
4.) Know Your Facts. If you aren’t providing factual content for your reader base, you will quickly find your traffic declining. People are visiting your blog to get your opinion, but they are also visiting your blog to get the information that they are looking for. Use some online resources to find the facts and statistics for your blog topic and make sure that you back it up with links so that your readers can find more information on their own.
5.) Be Unique. If you are following the “cookie-cutter” blog style, your readers will not stay engaged long. Throw in your personality and uniqueness to give your readers a reason to choose your blog and not another. Coming up with 100% original topics and blog posts is nearly impossible. However, if you do a quick Google search to find out if the exact same title is used or if there are too many posts on the same topic, you won’t bore your readers. Put a different spin on the topic to make the post your own.
Whether you are writing a blog for your personal use or you are looking to use a blog to drive your business growth, engaging readers is the most important thing that you need to do. Follow these tips to create engaging blog posts. Your readers will be glad that you did!