8 SEO Tools That Small Businesses Need To Use
Choosing the right search engine optimization strategies will result in a successful business. It is vital to help your business grow and meet its objectives successfully.
Although getting a full SEO team to work on a campaign can bring in immediate results, it may be costly for some. Don’t fret, though. There are lots of tools that can help you with your SEO strategy. Although not all are free, they are affordable and well worth the investment. Here are some of them:
Google might be a web page or search engine for some; it’s actually where everything revolves. Google is one of the favorite search engines among consumers in recent years. Although there are other search engines such as Yahoo and Bing, Google is the most widely used. Thus, it is undeniably essential for your SEO strategy. Most SEO strategies also utilize Google’s algorithms to have better results.
Overall, Google offers some free tools which help you collect and analyze data with regards to your website and its performance. These tools include Analytics, Search Console, PageSpeed Insights, and Trends.
Google Analytics is a tool that gives you in-depth data with the performance of your website. It analyzes some things on your sites like the page views, and the information of your audience. On the other hand, Google Search Console helps people to discover and search for your business in Google using its site’s map and test drive.
However, PageSpeed Insights is a tool that analyzes the speed of your websites when it comes to their loading time. The tool also suggests ways on how you can improve the speed of your sites when they load on both mobile devices or desktops.
Another tool that Google has to offer is Google Trends. This tool compares keywords from different websites. Google Trends also analyzes the way users are searching on Google. It is also helpful when it comes to examining your progress with your competitors.
Ahrefs is one of the best tools when it comes to link research. It is a tool that provides you with valuable insights into your competitors’ businesses. This tool analyzes your competitor’s activities, which helps you make better decisions regarding your SEO strategies.
In the world of SEO, metrics matter the most. Ahrefs helps you check those metrics to find better keywords and better backlinks. Not only are these metrics better, but they’re also the most efficient for your campaign. Ahrefs can also offer you advanced analytics, which helps you know how a website is doing.
Optimizely is an A/B testing tool to use if you want to improve your website. A/B testing is a method for analyzing web pages, landing pages, or sites. Hence, digital marketers and web designers use A/B testing to determine which of these links is better in reception using live analytics.
In digital marketing and SEO, plagiarized content is a big no. One of the most well-known secrets as to how a website ranks high in the results page is by using fresh, original content. Copyscape is a plagiarism checker that indexes millions of pages on the internet and compares it with your content. If the tool detects some issues with some content, it displays all the matching pages to the user.
From there, the results get highlighted. Copyscape then presents the user with an exact figure on exactly how much content is plagiarized. Copyscape is a useful tool, especially for SEO and content purposes.
Answer the Public
Answer the Public is a free tool that helps you to find out what people are searching for on Google. Having this tool for your business will help you find the best keywords for your campaign. Answer the Public can also give you ideas, trends, and other information so you can come up with appropriate content.
SEMRush is a tool to help you optimize your sites, create the contents to meet the wants of the readers, and creating a better experience for the site visitors. It also provides analytic tools and social media reporting. Thus, SEMRush is a useful tool that will give you an additional idea on how to get more traffic for your websites.
Another well-known secret on how web pages rank high is because of high-quality content. High-quality content means it’s fresh, original, and, most of all, error-free.
Grammarly is a useful tool that checks for grammar errors. Grammarly’s style of checking content is also SEO oriented. This orientation means that your content is optimized for SEO purposes.
The tools mentioned above are some of the best tools you can use for an effective SEO campaign. There are also other tools that are free such as an online word counter, domain rate checkers, and plagiarism detectors. Although some of the tools have better-paid versions, your small business can greatly benefit from them.