There are several comprehensive steps to move your business online during the global pandemic. With more consumers staying home during these times, online businesses have witnessed an extreme surge in popularity. If you can afford to move your business online quickly, you can likely get your operations back on track. Of course, there are several other advantages to taking your brick-and-mortar business online. For example, online businesses help you expand your global reach, increase your brand recognition, and reduce your operational expenses. Before you get started, there are several key steps, strategies, and precautions you need to familiarize yourself with. To help you navigate the process, read on to learn about how to move your business online during the global pandemic.
Design Your Website
As you move into the eCommerce business domain, it is imperative to spend some time designing your website. Ideally, you want to select a simple, professional design that reflects your brand’s personality. Most eCommerce business owners choose to do this through a series of pre-designed themes. Once installed, you can easily edit these pre-made themes to highlight your brand image. If you are doing so, start off by customizing the site logo, background, font, and navigation menu. Next, customize content across various pages of the site. Finally, showcase your social media links, product details, and email sign-up form. Professionally design your site to prepare for future success and stay ahead of the latest website trends.
Add Your Products
Adding your full product portfolio is imperative to manage your business’s online transition. Start off by evaluating your lightweight and top-selling products. Depending on your business type, you may want to sell a mixture of physical or digital products, services, and gift cards. Once you have chosen the key items to sell, add clear pictures, prices, and variants. To increase sales, you should also add a comprehensive product description and related questions. Naturally, adding your products online will help you drive search rankings and showcase all that your business has to offer.
Install Remote Team Management Tools
To effectively schedule, control, and manage your new remote team, install the top team management tools. Even if you are keeping your brick-and-mortar store open, online roster management tools help you keep track of your various workers digitally. Opening your online business, you will need to designate professionals to serve as your eCommerce director, program director, digital marketing manager, or business analyst. Using the top roster management software tools, you can automatically schedule workers, manage to break compliance and forecast labor expenses. Of course, these solutions greatly simplify the process to fill open shifts quickly.
Establish Secure Payment Processing Options
Next, think about setting up a secure payment system to facilitate transactions between you and your shoppers. Start off by choosing a payment gateway with good service, verification, and authorization. Once chosen, you can focus on setting up your merchant account. Ideally, you want to choose a merchant account with low transaction fees, fraud protection, and a quick setup time. Using these solutions, you can expand your customer base, enhance shopper convenience, and boost transaction security. Your business can also benefit from global payments, transaction encryption, and improved customer service. Plan out secure innovative credit card processing solutions ahead of time before you open your online business.
Let Shoppers Know Your Business Is Online
Finally, you need to inform your shoppers that your business is moving online. Start off by sending emails to your current customers. Next, make strategic use of your social media accounts to post about your online store and share your shop’s website link. Additionally, you should advertise your new eCommerce business on Google Search and Maps. To promote your business even further, you can even consider partnering with influencers to promote your products. Needless to say, these efforts can drive visibility, audience relationships, brand recognition, and trust. Moreover, the top eCommerce promotion techniques build authority, credibility, and competitive advantage for your business. Promote your new business online to help you advertise your new shopping experience and get your business back on track. Additionally, you should advertise your new eCommerce business on Google Search and map software.
There are several simple steps to take your brick-and-mortar business online during the COVID-19 pandemic. First, spend some time designing your website. Adding your full product portfolio is imperative to manage your business’s online transition. To effectively schedule, control, and manage your newly remote team, install the top team management tools. Next, think about setting up a secure payment system to facilitate transactions between you and your shoppers. Finally, you need to inform your shoppers that your business is moving online. Follow the steps outlined above to learn about how to move your business online during the global pandemic.