One thing that businesses always need to do is make their customers feel welcome but also make them feel impressed. Sometimes, it’s really just the little things that count; it’s the little things that truly can make customers feel pretty impressed, like those little reminders that you still remember them. Honestly, one of the best ways to go about this is actually through holiday cards.
To a degree, brands need to connect to customers on a personal level, and the holiday season is honestly one of the best times to do this. In the age of digital communication, taking the time to send a physical card can set your business apart and leave a lasting impression. But before you go out and buy them in bulk, it’s important to understand some dos and don’ts and even if you should even send them out at all. So, here is everything you need to know for sending out holiday cards to your customers.
Is It a Good Idea to Send Customers Holiday Cards?
Sending holiday cards to clients is undeniably a good idea for several reasons. In a way, it helps out with expressing gratitude and appreciation, and to a degree, it can help foster a sense of connection and loyalty. But generally speaking, the act of sending holiday cards is a thoughtful and cost-effective way to strengthen relationships and enhance brand loyalty. It’s really all about creating this positive and lasting impression of your business in the minds of your clients. So, in short, yes, this is absolutely a great idea!
What are Some Good Reasons to Send Out Holiday Cards to Customers?
While yes it is a good idea, before you start spending money on quality printing and start doing this, it’s so important to know why it’s good. There’s more than just the personal aspect that was mentioned above. So, here are a few reasons why you might want to consider doing this.
There’s That Personal Touch in the Digital World
Alright, so if you were to send a personal email wishing someone happy holidays, it doesn’t really feel all that special, even if you did design an e-card on Canva. Think of it from your shoes: you received another message of another PNG file of some holiday-themed image. Does it really feel that special? For most people, it doesn’t feel special at all. So, in general, receiving a physical holiday card in the mail stands out as a personal and thoughtful gesture.
It demonstrates that your business values its customers not only as clients but as individuals. Plus, a tangible card shows that you’ve taken the time to send warm wishes in a way that a digital message simply cannot replicate. Sure, it’s not free compared to sending one digitally, but sometimes spending a little extra on these is so important.
It Helps Strengthen Customer Relations
If you think about it, holiday cards can be a pretty nice way to provide an opportunity to express some gratitude for the continued support of your customers throughout the year. In a sort of way, it’s like a soft nudge, a soft “thank you.” So, by acknowledging their loyalty and expressing sincere appreciation can honestly go a long way in building stronger, more meaningful relationships. Plus, the bright side to this is that customers are more likely to remain loyal to a business that makes them feel valued beyond the transaction.
You’re Building Up Some Brand Loyalty
So it was somewhat already mentioned above, but it’s best to go into a bit more detail on this. So, when sending out holiday cards with your company’s branding, you’re essentially reinforcing your brand identity, and you’re fostering a sense of community. It’s like a nice reminder; it’s reminding customers of the positive experiences they’ve had with your business and can help to create a lasting emotional connection, too. You want to make sure that your customers have some sort of feeling of belonging, and this little nudge from the simplicity of a holiday card can just do the trick!
It’s Going to Stand Out Easier
Around the holiday season, basically starting in mid-November, right after Black Friday sales, you can expect that a lot of companies, basically everyone out there, are going to be sending waves upon waves of newsletters. You’re already competing on a daily basis with other companies (competitors or not) to get attention within the inbox, but during the holiday season, it’s tenfold.
A physical card delivered by mail is a refreshing change that captures attention in a way that electronic messages often cannot. So, see it this way: by sending a holiday card, you increase the likelihood that your message will be noticed and remembered, contributing to a more lasting impact.
You’re Differentiating Your Business
No matter what, you need to find different ways to stand out from the crowd, competitors or not; in all businesses, you just need to make sure you’re standing out. So, generally speaking, in a crowded marketplace, setting your business apart is crucial. A holiday card is an excellent way to showcase your company’s personality and values. This is an absolute MUST to think about.
Whether it’s through a unique design, a heartfelt message, or a touch of humor, your card allows you to stand out from the competition and leave a positive impression that can translate into long-term brand recognition. It helps your customers know more about you more about your business. So, this holiday season, don’t underestimate the impact of a well-crafted card in fostering goodwill and building lasting connections with your valued customers.
What Should You Not Do When Sending Out Holiday Cards
So, while there are plenty of benefits and reasons why you should just go ahead and consider sending out some cards, you need to also keep in mind it’s not exactly as easy as just saying “happy holidays” and then mailing it out, there are some faux-pas you might want to think about too. So, here’s what you may want to consider.
Ignoring Cultural Sensitivities
The holiday season is celebrated in various ways around the world, and not everyone observes the same traditions. You’ll need to be mindful of the diverse cultural backgrounds of your clients and partners. So, it’s going to be best if you go ahead and opt for neutral, inclusive language that can be appreciated by people of all faiths and backgrounds. If in doubt, consider sending a more generic “season’s greetings” or “happy holidays” card.