Is Your Digital Marketing Agency Making These Mistakes?

You might not think that you’re making any mistakes as a business, but in reality, whether intentionally or not, you could be making the wrong decisions or having the wrong processes in place that will impact what you do and how you do it.

As a digital marketing agency, the potential for growth and improvement is immense. By identifying and rectifying the mistakes you might be making, you can significantly enhance your products and services. Unsure about the areas that need improvement? Read on to see if any of the following mistakes resonate with your operations.

Not Keeping Clients Updated

How open are your channels of communication, and are your clients kept updated on a regular basis? Your clients are entrusting you with a crucial part of their business, and fostering a strong relationship is built on open communication. A quick message or communication channel that allows you to receive inquiries from your clients and update them regularly without them having to reach out can be an effective way to improve satisfaction and keep everyone in the loop. If this isn’t happening, it’s crucial to implement this as a priority and ensure that communication is an ongoing two-way street.

Not Focusing on Improving Project Management

Improved project management allows you to gain better results, and a project manager is instrumental in improving relationships with clients. There’s not only one team member; however bad, your whole team needs to be able to work cohesively to ensure you get the results you need and you aren’t losing efficiency and productivity. A crm for digital agencies, for example, can be a great way to improve internal communication and give the entire team what they need to complete the project while keeping the project messenger updated and in the loop.

Neglecting Customer Service

You might be a whizz at what you do, but if your customer service is lacking, it doesn’t matter how good your skills are, and people will look elsewhere. The customer is king regardless of what industry you are in because, without them, you don’t have a business. 93% of customers will do repeat business with a company if they experience good customer service. This isn’t something to be overlooked. Make sure that your customer service lives up to the standard of work you complete and that you are not only producing the goods but also packaging up with a nice bow on top too.

Not updating Skills

Digital marketing changes at an exponential rate, and not keeping yourself or your team updated with the latest skills, tools, knowledge, etc., will leave you falling behind those who are. You need to constantly look at new ways to do what you do, keep yourself on the pulse of industry changes, and strive to be the best you can be. You cannot do this if you are updating yourself or your team.

Taking on Too Much

There can be too much of a good thing, and if you’re taking on too much work for your team capacity, standards are going to fall, you won’t be able to deliver the required results, and people will be leaving you in droves to find someone who can do what they promise. While it might seem a great way to make money, overloading your team and working outside your max capacity isn’t going to work, and you will need to avoid this so as not to let standards drop.