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How To Build A Brand By Bennet Schwartz
Starting a business does not necessarily mean you have developed a brand. It is vital to know the difference between the two, so you can set yourself and your business up for maximum potential success. You can build a business without creating a brand, BUT you cannot create a brand without building a business. What Is Your Business? Your business is the sum of the products you sell, the services you offer, and the corresponding business model. The goal of a business is to be profitable. What do you want to sell? To build a brand, you need a place to start. Preferably you will design your business plan…
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5 Solid Reasons Why Brand Reputation Matters
When we think of the customers and business, there are a lot of pointers and elements that goes into building a long term relationship. A positive brand reputation definitely that one thing that directly or indirectly impacts the customers and probably the way they think or perceive a brand. While tech have made our life more easier, It is now easier to market a product or service and reach out customers, but a brand reputation is something that would never go out of trend and will keep on influencing how the customers choose a brand or the product they pick. Unquestionably, brand identity is the first and foremost thing to…
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The Secret To Brand Relevance: Disruptive Innovation
Disruptive innovation is quickly transforming how businesses approach product development, marketing, customer acquisition, digital asset management and sales. If you look at the best-known disruptors like Uber and Airbnb, it’s easy to see that you can identify gaps in the market that are left by larger organizations, who have lost sight of what today’s customer wants, and enjoy extraordinary success as a result. To achieve brand relevance as a business, you must listen to what customers want and continually reinvent your services to meet their needs. But continuously innovating in order to stay ahead of the competition requires much greater foresight. How exactly can disruptive innovation help your businesses achieve…
