The most recent figures from the Canada Post indicate that over 76% of Internet users shop online at least once per year. Of that number, 17% of users do their shopping via mobiles rather than desktops, laptops, or tablets. Those figures are only going to increase as the years pass. If you really want to reach your targeted consumer market and build the rapport necessary for long and profitable relationships, you must explore the use of real time buying. Here are four of the ways this one automated method will make a difference in your online advertising campaign.     Consumer Targeting That is More Focused   You always have…