An Organic Way to Gain Leads: Is Inbound Marketing the Answer to Steep and Ever-Rising CPC Costs?
Stop focusing on your product or service for just a few minutes. You can pizazz it up, put a pretty bow on it, and offer it at an amazing price; however, none of this matters.
Even in cases where you have created the most amazing product in the entire world, your business is guaranteed to fail if no one knows you or it exists. If you find yourself in this situation, then the likelihood of your business failing goes up by the day.
The concept is simple – businesses with the most leads win.
Unfortunately, generating leads is getting more challenging, and more expensive.
The Rising Costs of CPC
CPC or Cost Per Click is how many businesses generate leads. However, the cost to generate a lead is increasing – rapidly.
While the actual cost varies by industry, there’s a common trend – the cost is going up. Currently, for those looking to reach marketing people, the average cost per contact is $35. However, in the healthcare sector, it has soared past $65.
If you are like most business owners, you likely want to generate more leads, but you may not know what options you have – besides paying these outrageous per lead costs.
The good news is, there may be another effective and affordable option – inbound marketing. By using inbound marketing tactics, you can generate organic leads (which essentially cost you nothing besides time and effort).
The battle of outbound vs. inbound marketing is one that is going on and will continue to rage; however, by getting to know your options, you can choose the method that works best for your business.
Inbound Marketing Efforts that Work
Inbound marketing consists of methods, strategies, and efforts that encourage leads to come to you. Some of the most popular and effective methods you can try are highlighted here.
Use the Right Keywords
If you want to attract organic leads, you have to use the right words and phrases. Consider what terms and phrases that your target audience is using regularly.
This requires you to do keyword research. Thanks to Google, this is easier than ever before. With things like Google’s Keyword Planning Tool, you can easily find the right keywords to attract the customer that is going to want what you have to offer.
Publish Content on a Regular and Consistent Basis
Once you know the keywords you want to rank for, you need to make sure that you deploy a consistent content marketing strategy. Both your audience and the search engines put a value on consistency.
The frequency of your blogs is going to depend on your audience and the number of organic leads you want to generate. The more quality content you are able to create, the more leads you are going to be able to generate.
Video has been a crucial part of any website since all the way back in 2007. In fact, websites that use video are up to 53 times more likely to rank on the first pages in Google search engines. It’s something that you should consider using.
Increase Organic Leads by Using These Tips
If you want to increase your organic leads, then you need to consider using the tips found here. You are going to find these strategies are going to help you get more leads and more conversions.