Business

Brands That Sell Exclusively on Instagram

Do you hope to sell your products online without enduring the hassles associated with setting up an e-commerce shop? You could also be already using an e-commerce shop but feel it’s better to make it easier for your customers to order your products. If you are in this fold, Instagram & TikTok is the best place to start.

But why Instagram? Well, most brands prefer Instagram over other platforms for their marketing due to various reasons. For starters, recent statistics indicate that 32 percent of all internet users are on Instagram. Besides, more than half of already signed in Instagram users use the platform daily. Surely, who wouldn’t want to tap into such a market?

Do you hope to sell your products online without enduring the hassles associated with setting up an e-commerce shop? You could also be already using an e-commerce shop but feel it’s better to make it easier for your customers to order your products. If you are in this fold, Instagram is the best place to start.

But why Instagram? Well, most brands prefer Instagram over other platforms for their marketing due to various reasons. For starters, recent statistics indicate that 32 percent of all internet users are on Instagram. Besides, more than half of already signed in Instagram users use the platform daily. Surely, who wouldn’t want to tap into such a market?

Online-based businesses, simple brick, and motor brands, and service companies have found success from their Instagram sales. You can do this too. But if you want to avoid various Instagram marketing mistakes, you should then consider checking out what these brands are doing for success.

1.   Artifacia

Instagram introduced selling tools that made it easy for most brands to enhance their selling ability. Well, a tool that Artifacia took advantage the most is the shoppable feature that made Instagram’s sales potential greater for the brand. Artifacia not only made their Instagram account shoppable but also gave instructions to their followers on how they could use this feature.

2.   BK Store

Succeeding in Instagram and any other social platform for that matter requires that brands employ unique strategies. As for BK Store, they uncovered a unique payment method for their customers. Traditional shoppable posts on Instagram required brands to link back their posts to an e-commerce store such as Shopify.

However, BK Store discovered a way around this that could make it easier for their clients. They found a way to collect payments from their clients through WhatsApp. All they did was add their WhatsApp number to their brand’s Instagram bio.

This replaced the common procedure of e-commerce stores where users could view the products on Instagram and text their payment and shipping details. With this, you can run your Instagram marketing and sales without having an e-commerce platform. What makes this even better is that Instagram is currently running a new feature test that allows users to post Instagram stories into their WhatsApp page.

If this goes through the testing phase, brands and Instagram users will be able to post product images directly to WhatsApp. A menu will appear in the Instagram stories option with a WhatsApp option. If you select the option, any story image or video shared on Instagram will appear on WhatsApp, but with an Instagram logo.

3.   Bedcolors

Bedcolors is perhaps one of the brands that understood and took advantage of hashtags when it comes to marketing. On this platform, hashtags are the keywords that users key in to search and discover new posts related to topics they are interested in. Using hashtags on product images will help prospects discover your posts with ease. This is what Bedcolors took advantage of.

To succeed in this, do some hashtag research and find out the hashtags your customers are using. Tools like Hashtagify can come in handy. Use enough descriptive hashtags but avoid overdoing it. Bedcolors put their tags after product descriptions to channel all the searches to their profile.

4.   Gigi’s Boutique

Gigi’s Boutique is probably a brand that took their Instagram marketing level a notch higher. Besides all the common marketing strategies, they majored on selling their products through comments. This brand used Soldsie, a tool that enables users to purchase products directly from Instagram feeds without necessarily exiting the app.

Gigi’s boutique encouraged users to have this tool since it requires both the seller and the buyer to integrate this software to their Instagram page before using the “comment selling” feature. Brands can upload their product images and important product information, such as colors and sizes available.

You should then ask customers to buy the products by commenting with the word “sold” on the post together with their desired size, colors, and other specific information. Once your followers comment on the post, Soldsie automatically sends them an email with the product’s invoice.

Soldsie pricing depends on the type of plan chosen. Basic packages are available at $49 monthly. The software also charges a 5.9% commission on sales. Besides encouraging the use of Soldsie, you should also chat with your buyers on a regular basis to build some trust and long lasting relationship.

5.   Archie McPhee

If your Instagram followers comment, likes, ask questions or shares your company products or services, you should reply to their comments or questions as well. This increases their chances of making a purchase. If you doubt this, Archie McPhee can attest this.

Providing a good customer service shouldn’t be the only goal when chatting with your Instagram followers through comments. You should focus on developing engaging conversations that can convert. Archie McPhee additionally include product links in their comments that is helpful in making more leads.

This technique not only builds relationship and trust but also makes your followers feel they are the real people behind your brand and they can interact with the brand through your Instagram page. They will find the page more friendly that they can trust and follow. This complements other methods used to enhance customer trust such as using influencers.

Conclusion

To many, it might seem impossible to sell exclusively on Instagram without setting up an e-commerce store. However, this isn’t true. Most internet users use Instagram daily. Besides, most users follow at least one brand, perhaps making it a perfect place to find potential/engaged buyers.

Generating tons of sales through Instagram is very possible if you put your strategies right. If your profile is all set, select the right method to sell your products. As you can evidently see, all the above-mentioned brands use different methods to sell their products.

With your method selected, notify your Instagram followers about the changes if any. Also, integrate modern tools into your marketing and selling strategy such as BK Store’s WhatsApp payment methods, and bots for your social media marketing. Take some notes from the brands mentioned above if you are planning to undertake the same.

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