Live events are on the rise. According to the Bureau of Labor Statistics, projected growth for meeting, convention and event planners is expected to increase 11% in the USA between 2016 and 2026. As such, the frequently and scope of live events has increased substantially to match the amount of event planners working in the space. However, running digital events is a whole different ball game. With the rise of digital event planners, the need for digital event ticketing has also arisen. Whether the event is meant to be attended in person or online is irrelevant – the important thing is that event ticketing has largely gone digital. With that in mind, here’s how you can use digital event ticketing to boost the amount of ticket sales and attendees to your event.
Pick a Platform
Before running an event, you need to create a digital asset to support this. Aside for social media accounts, you are going to want to have a dedicated website to promote your event. This is particularly important if you run an events company that is regularly running events, or partnering with other companies to run events.
One of the best website platforms you can use is WordPress. This is because WordPress is one of the best CMS’ (content management system) for websites, as it allows you to customize it and add as much content as you need. It also allows you to add a variety of plugins, including ones dedicated to SEO and upping your site speed. Foremost among these is a dedicated WordPress events registration plugin, which will help you register and keep track of attendees, as well as house customized event registration forms and ticketing management.
Organize Your Events
Besides for integrating directly into your WordPress site, an events registration plugin can greatly help you with organizing your event. While you will likely have a dedicated event planner if you are running events frequently, it is important to keep attendees and conference times organized so that everyone is on the same page. Using a WordPress events registration plugin can streamline this process by reducing the amount of time you need to process registrations, allowing your event planner to focus on the actual planning of the event as opposed to the minute logistical details. In addition to this, using a dedicated plugin helps you save money on registration and ticketing fees, which will allow you to free up budget to make sure your event is as good as possible.
Throwing an event, whether it is digital or in person, is no easy task. The last thing you want to happen is your event ticketing and registration software to get in the way – or cause the event to be unprofitable. As such, you should considering using a dedicated events registration plugin so that you can focus on the event itself and not worry about using a third-party tool that is outside the scope of your actual website.
Of course, you should still use social media and other platforms to promote your event, but making the ticketing and registration process as seamless as possible will allow you to focus your digital efforts on the actual marketing, as well as customer experience, thereby impressing your attendees and putting you on great footing to run additional events.