Google’s second page of results is the perfect place to hide something you don’t want anyone to find. Yes, it’s that bad. So, hire an SEO marketing consultant if you are tired of playing second fiddle to your competitors. Search engine ranking is vital if you want your business to thrive. Out of 87.74% of Google users in the United States, only 5% will go beyond the first page. Internet users will only look for your business on the first page of Google results, and that is it!
Creating the best SEO strategy is not an issue. The only problem is knowing where and how to implement it. That is where an SEO marketing consultant comes in.
Most people think having a beautifully designed website is enough to increase site visibility, which is a widespread misconception. In this article, you will learn why hiring an SEO marketing consultant is important to your business.
What Is SEO Important in your Business?
SEO is the process of optimizing a website to improve its ranking on Google. Search engine crawl bots use ranking factors to determine where to place a website on Google. You stand a better chance to get more visitors if you rank higher.
Most sites that have not invested in effective SEO end up on Google’s second, or worse, the third page. You are probably one of them if you get less traffic on your website. Hiring an SEO marketing consultant enhances targeted traffic.
Benefits of Hiring an SEO Marketing Consultant
- It is Time-saving
Time is a valuable asset to any business. Wasted time translates to wasted money and other resources. You may take a crash course on how to improve your SEO. However, it will take much of your time that you could have used for new B2B prospects. Besides wasting time, you will waste resources trying to fix the mistakes you made while optimizing your site.
A wise business owner will let an SEO expert handle the SEO aspect of his business. It gives him time to focus on other pressing matters. You can’t be a jack of all trades and expect to succeed.
- Outsourcing SEO Saves you Money and Resources
You may opt to install SEO tools to help you with your SEO efforts. However, the software is only as good as the person using it. SEO tools are expensive. An average SEO tool will cost you about $15,000 – $18,000 a year. Why spend so much while you can hire an SEO marketing consultant and get better results?
An SEO expert has a vast knowledge of how different SEO tools work. An expert will first do an audit on your website to identify the weak points of your SEO. He will choose the best tool to improve your website’s SEO.
- Better Results
An SEO marketing consultant has years of experience, translating to better results. An experienced SEO expert deals with all kinds of SEO related issues and knows which buttons to push. Besides tools, an SEO expert is knowledgeable in keyword research. This information is vital if you want to attract a particular audience to your website. SEO experts also know how to build links. It helps to create quality backlinks that establish online authority.
Now that you understand the importance of hiring an SEO expert, the ball is in your court. The desired SEO results come from hiring a reliable SEO marketing expert.