As a cosmetic dentist, the competition for first-page google ranking is fierce. Statistics show that this alone pulls 33% of traffic to your site.
As a dentist, you rely on your website to attract your clients. Remember, in this age and time, people turn to the internet when looking for anything, including a dentist. Therefore, presence and better rankings are key to your success.
Make sure your website is pleasing, easy to navigate, and is capable of selling your service to the customers. But that’s not all! Optimize your website for search engines. You can do this yourself or hire the best cosmetic dentist SEO company in Australia.
The SEO company will assist you to optimize your site by focusing on the following:
Optimize The Website Design
Website navigability is vital for better SEO results. Remember, search engine algorithms rely on website usability to rank them.
But that’s not all! Designing a website with users in mind leads to higher conversion. Such a website creates and delivers the type of experience that leads to more calls, and clinic visits.
Every page on your website should push visitors towards micro or macro conversions. Use appropriate call to action (CTA) to boost engagement with your customers. The interaction rate signals search engines that your site is useful to visitors leading to higher rankings.
Understand Your Customers
Before posting any content on your site, do keyword research. Ask yourself, what do people in need of a cosmetic dentist search for in your area?
You can combine the phrases patients in need of your service with a location where you’re offering the service. for example, this cosmetic dentist in Sydney would be an ideal keyword for people living in Sydney, Australia.
Create a Content Strategy
Content is the king of SEO. But that doesn’t mean turning your cosmetic dentistry into content creation. Rather, create few pages that offer necessary and current opportunities.
If possible, create a blog on your site where you can regularly add quality content. It might also work magic when creating social media presence.
When creating and posting content, be keen on the little details that matter. You want to create a good first impression on potential clients.
Be Active on Social Media
Over 50.6% of the global population are on social media. That means, for every two people you come across, one has an active social media account. Well, that’s a huge number of potential clients.
Social media presence builds your credibility in the eyes of potential customers. It creates awareness of your presence to the public. The common platforms include Twitter, Facebook, and Instagram.
Use your social media accounts to boost interactions with existing and potential clients. For instance, share cosmetic dentistry tips, answer their questions, and welcome new staff members on board.
At times, you can invest in paid social media ads to generate and convert leads. All these strategies help you build a loyal clientele.
When patients are looking for a new cosmetic dentist, google is their first stop. But a simple ‘cosmetic dentist’ search yields thousands of results. So, how do you make sure new patients find your office? Well, by optimizing your website for SEO. Strong SEO works for you in delivering qualified leads which you can easily convert to customers.