Do you want to market your products and services to relevant audiences? Do you need to grow your business but have a tight marketing budget? Online and some traditional marketing techniques might prove effective, but the price tag makes them impossible to afford for small business owners. Additionally, the online marketing techniques are not effective at targeting the local audiences. As the local market is one of the most essential aspects of your business, neglecting it might diminish the growth of your company.
Retractable banners are a great way to promote your business. However, their effectiveness is dependent on their design, just like the other traditional marketing techniques. If you don’t focus on their design, you will end up creating a non-attractive retractable banner stand. More than 60% of marketing professionals believe that attractive design is an essential factor for the success of your brand image. Hence, you cannot take the designing process of the retractable banners lightly. Here are some retractable banner design tips you need to remember.
Determine the Perfect Size
As a business owner, you can use the retractable banners multiple times. As they are a long-term investment, you need to consider the space you are going to use. This is why you need to choose the perfect size for the retractable banner stands.
A good retractable banner stand needs to be large enough so that it can perfectly capture the attention of potential customers. If the drivers and passers-by cannot interpret the images or context properly, your advertising efforts will go in vain.
Keep in mind that some trade shows and conferences use a size limit for the promotional signage. In such situations, you need to go with the standard size of the retractable banners. The size will provide you with enough space to showcase the marketing message and essential business information.
Start With Your Brand Logo
The headline or the logo of your brand is the first thing consumers will notice. While designing your retractable banner stands, you need to ensure that your brand’s logo is at the upper section from the eye level. As per Small business, brand logo will help people recognize your business.
In most situations, the logo needs to be the largest piece of the business information on your retractable banners. However, you can also experiment with the different placement of the logo as well sizing so that you can determine the most relevant one.
The logo will work as the identity of your brand. Therefore, you need to ensure that it’s large and attractive enough to capture the attention of the consumers.
Make Sure Your Banner is Easy to Read
Apart from the brand logo, you also need to add photos, texts, and other necessary graphics to your retractable banners.
While choosing the position of these designing elements, make sure you consider the banner as a magazine or book. In the United States, people will read the banner from top to bottom and left to right.
Keeping this in mind, you need to choose which information you will be placed first. You also need to use readable fonts so that customers don’t face problems interpreting your retractable banners.
These are the few retractable banner designing tips you need to remember. If you have any other questions, make sure you contact us.