How To Sell More At The Online Checkout

We know that the payment portal should be clear of clutter and only give people the information they need – but that doesn’t mean that you can sell more using the space you have on the checkout page.

What kind of techniques and offers could see an increase in sales – just before someone is about to check out?

Photo by Paul Felberbauer on Unsplash

Why should you try to increase sales at the checkout?

You might be thinking that if they are already buying something, you don’t need to see if you can bump up the spending. But since they are at the checkout and ready to buy, it is a great time to make sure that you offer them something extra.

Free shipping

Everyone loves free shipping, so if there is an offer to spend a little more to get free shipping, most people will jump on the offer. It is a good idea to have the free shipping offer on a banner across the top of the site as they browse, but add a reminder with how much more they need to spend for free shipping at the checkout, too.

Upselling & Cross-selling

Let’s say that the person is buying walking boots from you; one of the most important items that a person with walking boots should have is a waterproofing spray (if they are not already waterproof) and some walking socks. If you offer those, then at the checkout, those items should be shown.

Trust Signals

When people have never used a website before, they are often hesitant to make a purchase. After all, there are so many scammers online that you can never be too careful. Which is why it is important that you need to make sure you have the right trust signals in place. Your returns policy should be easy to find; you should offer 3D secure payments, security badges, and customer testimonials.

Show the buyer that you are trustworthy, and they are more likely to increase their spending.

Discounts and Promo

Who doesn’t like a surprise discount or a promo? When they appear at the checkout, most people will head back and start shopping again to make the most of the discount. A discount of about 10% is usually enough for people to spend a little more, but if you want to increase the chances of more sales, 15% is a good start.

When it comes to promotions, it is a good idea to have these earlier in the shopping experience, but a pop-up with items on 3 for two or BOGOF can send people back to the virtual aisles.

It is a good idea to have a visible progress bar so people can see how close they are to securing any deals you have.

Selling more at the checkout involves laying a lot of groundwork; you need to make sure your website is up to the task of people getting from A to B. And here are some of the things that you’ll have to look at: the Top 5 Tips to Make Your Online Business a Success.