Allstate Foundation’s #PurplePurse Campaign Against Domestic Violence and Financial Abuse #Ad

Disclosure: This post is part of a sponsored campaign with The Allstate Foundation and MomSelect. All thoughts and opinions are my own.



Allstate Foundation Purple Purse is making it fashionable to talk about domestic violence and the financial abuse that traps women in abusive relationships. The program ignites fundraising for more than 140 national, state and local domestic violence organizations. Funds raised will support life-changing financial empowerment services to help domestic violence survivors build safer lives for themselves and their families. Allstate Foundation Purple Purse aims to break the cycle of violence in our nation – one family at a time.


Do you know anyone who is a victim of domestic violence?  It is much more prevalent than you would think.  Domestic violence affects one in four women in her lifetime – that’s more women than breast cancer, ovarian cancer and lung cancer combined and most people think only of physical abuse when they consider domestic violence – yet, financial abuse happens in 98% of all cases of domestic violence and is one of the most powerful ways to keep a victim trapped.


I have known persons who have been victims of both domestic violence and financial abuse.  It is a situation where the victim is unable to do anything.  The number one reason domestic violence survivors stay, leave or return to an abusive relationship is that they don’t have the financial resources to break free.  Allstate’s Foundation Purple Purse aims to make it fashionable to talk about this difficult topic.  Let’s help free some of these victims.  Don’t allow this to continue to happen and be a vicious cycle.




You can help ensure domestic violence survivors – likely someone you know – aren’t financially trapped in an abusive relationship by joining the Purple Purse Challenge. Open your heart and wallet to stand up for survivors and the organizations that serve them at The Allstate Foundation is investing more than half a million dollars in the Purple Purse Challenge. The more donations each nonprofit gets, the more it can compete for Allstate Foundation incentive funding. Go to between Sept. 2 and Oct. 3 to join the Challenge and help a nonprofit near you.


Kerry Washington, Emmy-nominated actress and domestic violence activist, is serving as a Purple Purse ambassador to help raise awareness for the cause and has designed a limited-edition purple purse. The purse was created to represent the center of a woman’s financial domain and to inspire women to reclaim their financial independence.


I have three sons and two daughters.  Naturally I worry a great deal about my daughters and their future.  But I also worry about my sons particularly one who has special needs and can very easily become a victim of such a situation.  I do everything I can to keep them educated and to help them keep their eyes open.  There are no guarantees in life and if they ever do end up falling victim to such situations, I rejoice in knowing that Allstate is doing all they can to help.


Since 2005, The Allstate Foundation has invested more than $40 million across the country to help domestic violence survivors regain control of their finances and break free from abuse. Financial abuse is just as effective in controlling an abused victim as a lock and key. If her credit has been ruined, she can’t get an apartment. If her abuser constantly harasses her at work, she can lose her job. And, crushing debt run up by an abuser means it could take a survivor and her children years to fully recover from abuse.


If you or someone you know needs immediate help, call the National Domestic Violence Hotline at 1-800-799-SAFE (7233) or TTY 1-800-787-3224.


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