6 Ways To Increase Youtube Views
If the goal of your video is to rack up YouTube views, you have some tough competition. As we often tell our video clients, nonprofits are ultimately competing against cat videos for their audience’s attention.
This means that nonprofit videos need to be entertaining – not just informative. If you can hook your audience with a compelling video, there’s a much greater likelihood that they will visit your website to learn more about your cause or campaign. But you have to pull people in emotionally first – make them laugh, make them cry, or make them think about something in a new and interesting way.
What’s the first step to pulling people in? Your video has to be seen! As the world’s second largest search engine (right after Google), YouTube is a great way to be found. By keeping your audience and their search interests in mind when uploading your video, you can increase the chances people will find it and watch.
Here are 6 ways to increase the views of your organization’s video on YouTube without spending extra money on digital advertising:
1.) Feature it on your YouTube page. Right after you’ve added your video to YouTube, make sure your video the featured video on the front page. People looking at your organization’s YouTube page should be seeing your most current video.
2.) Choose a good thumbnail. If you allow YouTube to automatically choose your thumbnail, it probably won’t be very interesting. Make a custom Youtube thumbnails you can create free youtube thumbnails from spothd they provide free youtube thumbnails maker without any monthly subscription
4.) Make your title short and interesting. Your video title should not necessarily describe your video in a way that makes sense to your administration. Make your title viewer-centric, and think about what would make you want to click on a video.
5.) Pick tags that will be good for SEO. Your constituents are using YouTube as a search engine – so you should be too! Think about what your supporters are searching, and make sure those keywords are included in your video tags. Keep in mind that what people are searching isn’t always an accurate description of the video.
6.) Write a good video description. In your video description, consider telling people a story instead of describing what’s happening in the video. Be entertaining, and remember that the description area is not the place to hit messaging points. PETA does a good job of video description storytelling in their video “Circuses in 60 Seconds Flat.”