5 Most Effective Ways to Win and Retain Potential Customers’ Attention
The digital age is an era of fast-phased everything – especially when we talk about the World Wide Web. Since the internet is like an endless wonder of searches under and even over the sun, people simply type and click enter, then they can jump to another topic or search again. Because there is too much in store for the users, their attention span for everything that they see is getting harder and harder to grasp and maintain.
In this day and age that you can actually make money through the internet – through selling, writing, coding, creating images and videos, and more, the competition is also getting tighter almost by the minute. Below are just some of the most effective ways to win and retain the attention of your potential customers.
Catchy Brand Name and Logo
Your brand name is your front liner in the World Wide Web. Initially, this is what the users will see and should remember once they come across your website or social media accounts. So make sure you strategically think through, pronounce audibly and brain storm cleverly all the possible pros and cons of the brand name you have chosen before you even jump to domain registration as you build your own ecommerce site.
Moreover, logo designing can also play a vital role in terms of catching and retaining attention of potential clients. It’s basically like the face of a brand. Some brands with very remarkable logos tend to be searched for, even without the brand name itself. As they say, you can forget a name, but never a face.
Relevant and Creative Content
Besides the brand name and logo, what really beefs up the recall for probable clients is the content. Plan out your contents and make it as creative and mind blowing or entertaining as possible. People usually want to read and share something that practically relates to them or amazes them. This can boost shareability, traffic and even rankings towards your website.
Reliable Customer Service from Start to Finish
Good customer support will definitely entice any customer. However, great customer service is providing quality assistance from the very beginning of inquiry and transaction up until after payment. Even if the client experienced any problem with the product or service, it is important that you will still be easily contacted and you will assist your client until the issue has been resolved. Consistency is the key towards retaining customers’ attention – you might even hit the jackpot and gain a returning customer because of this.
Well-Managed Social Media Accounts
One of the most effective ways to grab attention nowadays is through the social media. Plan out your postings and make sure everything will be aligned to your branding. If you have a website, update it with contents and then post those contents (whether article, images, videos, etc.) on your social media accounts with a catchy caption for shareability purposes.
Strategic Ad Placing
Social media networks and even video viewing sites put ads on certain pages or videos. If you have the budget to do likewise, invest on advertising and be keen to place these ads strategically where your target audiences can see it.
Competition is tight even in the World Wide Web. However, you can thrive on this online environment as long as you learn what you need to do, apply them and be creative and efficient.