How to Check Your Competitor’s Backlink Profile

Every business owner dreams of having a successful website that he or she is going to be able to place at the top of every search engine rankings for their target keyword. Although, Google is the one that plays a huge role when it comes to ranking sites, links from other websites stay at the top of the list.

This just goes to show that every website owner should focus on placing top-notch, important links. Now, even though it may seem relatively easy to accomplish that, unfortunately, that’s not always the case.

The biggest problem they stumble upon is the fact they’re not sure which type of link to pursuit. Luckily, there’s an answer to this question and the good news is, it doesn’t require a lot of work to do it.  So, what’s the strategy that is going to lead us to the competitor’s backlinks? Let’s find out!

What To Do First?  

Firstly, you have to perceive your competition a little bit differently than you usually would. It’s not all about focusing on other corporations in your nearest surroundings. Perceive them as the websites that rank higher in comparison to you for particular search terms.

Namely, these web pages are getting a lot of traffic unlike you. When you look at your competitors, you need to perceive them not only on a page level but also on a domain level. For instance, if your website presents a Chinese restaurant, your main keyword must be a Chinese restaurant.

In this case, your competition is going to be any other Chinese restaurant nearby. On the other hand, if your website is recipe-related, and you’ve realized that you are competing against food websites that revolve around pizza recipes, then at the page level, their site should be, for instance,


For the time being, one of the best SEO tools to check site backlinks is this one. You can utilize a free version where you can supervise ten backlinks, along with two domains per your request. If you opt for a paid version, where you will receive a full analysis of the backlink profile: nofollow/dofollow, picture backlinks, anchor text, etc.

This is generally an amazing tool, especially if you receive a penalty from Google. Furthermore, it provides you a precise percentage of anchor text on your website. SEO wizards from suggest that Ahrefs is the only one that can disclose backlinks in Javascript, along with classic HTML. By virtue of the “link loss” reasons addition, you do not have to ask yourself why some backlinks are no longer on your website. 

The Benefits Of Knowing Competitor’s Backlink Profile

Knowing how their backlinks look is like having a glimpse of behind the scenes, and it is also a great strategy to get an insight into their marketing ideas and tactics. Now, just because you cannot attend their meetings and see what they’re discussing about, it doesn’t mean that you cannot see how beneficial their efforts are when it comes to backlinks profile.

In the past couple of years, various types of links were utilized by link creators, such as press releases, directory links, blog comments, etc. All these strategies are used as much as before. These days, you will frequently come across different link types regarding resource pages, interviews, as well as promotion.

If a competitor has some promotion-related posts, you can check out the backlinks to those web pages and see what forms of outlets they are trying to reach. Usually, it’s middle-tier websites, guest posting pages, publications, etc.

Make An Assessment

To get the most out of their backlinks, you can simply analyze them carefully to figure out which links are doing all the work. Also, this is important if you want to ensure you are immediately getting the best backlinks.

Otherwise, if you do not do this properly, you are at a greater risk of getting a penalty from Google, which could gravely jeopardize your SEO. This is the moment when you should start analyzing.

Now, do not worry. Even though it may seem like a complicated task, it isn’t. Some of you may have heard of PR or PageRank. This is the factor that is being utilized by Google, to assess the quality, as well as the authority of a certain website.

Usually, web pages are provided with a PR rank, ranging from zero to ten. Ten is the best PR. Even though PR results cannot be seen publicly, they are still considered to be one of the key elements regarding link building.

Namely, a lot of SEOs suggest that PR is probably the most important factor during your backlink assessment. Besides SEOs, you will also bump into numerous articles that share the same opinion. And they are not far from the truth.

On the other hand, some people think that although PR is extremely relevant, it may not be the only thing that matters as far as assessing backlink sources is concerned. Therefore, if you believe them, then you shouldn’t obsess too much over it. 

What To Do After Obtaining Links?

Once you’re done with your research, you will probably feel a little bit overwhelmed and intimidated by all those backlinks you’ve gathered. So what is the next step then? The best thing to do is to find a solid backlink software that is going to help you develop your strategy.

Typically, people love to use tools like SEOJet, if you’re still not sure what links to make. The good thing about this program is that it is going to provide you with a high-quality plan to build your own, first-class backlink strategy. 

This way, you will make sure that you are paying attention to the links that will help you achieve the best possible results.

No matter what strategy you decide to implement to get an insight into the competitor’s backlink profile, it’s of great relevance to be smart and thorough during this process. Also, you should ensure to build a good website that is going to properly represent your business and help you attract new consumers. Who knows, maybe that will even scare your competition away!

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