Last year was the start of the covid pandemic, where some businesses were forced to shut down. If anything, the pandemic has taught us that businesses need to be faster in adapting to new digital marketing strategies.
Most companies have shifted to a work from the home workforce. This has allowed employees to be more efficient by avoiding transportation and traffic tardiness. Working in the comfort of their homes has also allowed companies to cut back on meaningless phone calls and meetings.
Digital marketing allows businesses to reach people directly to their homes, from their phones. If your business isn’t actively promoting on social media, you’re missing out on a huge amount of reach and brand awareness.
It’s never too late to start promoting your company online. Here are some digital marketing strategies you can use to help drive more online sales during the pandemic.
Take care of your existing customers.
During these tough times, you want to make sure your existing customers are happy. Most, if not all people, are dealing with personal problems that we weren’t anticipating due to covid. It’s never a bad idea to offer discounts to your customers to help them out during these times. Just be sure not to sell yourself short, as your business also needs to make money as well.
A great strategy to communicate your promotions is to use e-mail marketing on your existing customers.
Not only does building an e-mail list grant you full control over your contact list, but you can also use it to reward your current customers and subscribers for signing up. When you provide value to your readers, they’re more likely to open your e-mails and engage with your brand.
E-mail marketing also helps bring more traffic to your website, which is great for SEO purposes.
Double down on social media
With more people working from home and on lockdown, there are way more people spending time on social media. It’s especially important for you to consider using paid social ads to more effectively target people who are in your area and are in need of your services. Social media ads are a cost-conservative way to promote your company online. There are also courses on Facebook marketing to help you along the way.
Posting educational content on social media will help position your business as a thought leader in the community. Use your knowledge to share content and keep your social media profiles active. You can also use social media as a customer service tool.
Giveaways are always a good idea!
Giveaways are great for social media engagement. They also help get your audience engaged with your content. It’s also never a bad thing to reward your followers with a fun surprise. When you show generosity, people want to invest in you. Humility goes a long way, especially in these unprecedented times.
Make sure your website is set up for SEO success
More customers use Google to search for products and services every single day. You want to make sure that your business has claimed a Google my business profile. This will give you more options to tell Google what your website and business are about. It’s important to target keywords that your customers would type in when they search for services like yours.
If your website has proper SEO, you will get traffic from people searching in your local area. When more people come in contact with your website, it increases the opportunity for you to drive leads to your business and turn them into sales and profit.
Digital marketing is constantly changing. Even during this horrible pandemic, you can still take advantage of these digital marketing strategies to grow your business online.
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