Business,  Entrepreneur

5 Must-Haves for Your Online Business

Working online has always been a possibility but since COVID came along not only is it more mainstream and acceptable but it is far more profitable and possible.

The remote workstyle offers something for everyone.  I recently left my full-time career in order to pursue working remotely from home or wherever my travels take me.  All it takes is the desire to leave your traditional career and the devotion to putting in the time and energy to pursue your chosen path. 

Life is very different working remotely so it can take some time to figure out what you’d like to do, how to move forward, and how you will determine success.  For me, that meant pursuing my dreams part-time until I felt confident enough to leave my stable income in order to stay home.  It was also a critical time with COVID and my children needing me at home as well as my elderly mother-in-law.  I always said I would eventually be able to do what I wanted to do full-time but was too nervous to take the leap.  Although COVID has been horrible there are some benefits as it pushed me into making the decision that I may not have ever made otherwise. 

What is Online Business?

Since COVID you are probably familiar with working remotely.  So many businesses were forced to have their employees work remotely and mine was no different.  That didn’t last forever though and eventually, I had to return to the office.  What that experience worldwide did do though is show everyone that much of our work can be completed outside of the brick and mortar offices. 

Businesses now turned Zoom into meetings as a normal course of daily activities.  The office included multiple computers at my desk within my own home as well as a scanner, printer, copier, and cell phone.  That’s it, my office was up and running and very productive.  

Whether or not you are selling items, offering services, working as an employee, or as an independent contractor – everything is possible remotely.

What kind of businesses can you do online?

I would love to be able to list all possible businesses but I will stick with a dozen so you get the idea:

  • Teaching
  • Writing
  • Freelance
  • Graphic Design
  • Translations
  • Transcriptions
  • Voice Acting
  • Social Media Marketing
  • Blogging
  • Virtual Assistant
  • Dropshipping
  • Affiliate Marketing

If you don’t know where to begin, try taking a course.  In some cases, you can find free courses online just by searching.  In other cases, you may need to purchase some training.  I tend to always be training for something through Udemy or by purchasing Ultimate Bundles. 

5 Must-Haves for Your Online Business

1. Website

As an online business, you need to be online.  Although in the majority of cases you should have a website, it is not critical for all.  For example, you may find that a consistent presence on social media is more beneficial to reach customers or clients.  

Options include the following and more:

  • Website
  • Facebook
  • Twitter
  • Pinterest
  • Instagram
  • LinkedIn
  • TikTok

No matter what you choose, this is the first face to the customers or clients.  Sort of like the receptionist for your business.  Be sure to make sure that the first 5 seconds are enough to grab their attention. All websites need interesting and unique images. To make a website that stands out from the crowd, use free textures like these for creating cool backgrounds. Also, use stock images to make your posts more visually appealing.

To attract the readers’ attention, headings are really important. But what font should you use? Bold fonts and fancy fonts like this banner font for example, are very good choices. These kinds of fancy fonts can make your site memorable. But, don’t over do it. Try to keep it at a maximum of two fonts per site.

All online presences should be easy to navigate and intuitive.  Not all viewers will be familiar with the technology so you will need to be their guide.  Be clear in all descriptions while also making them as concise as possible by getting to the point.

If you need assistance setting-up social media or websites there are so many gurus on Fiverr.com that can help for a reasonable price.  

2. Technology

In order to rely completely on technology for your business, you will need to make sure you have the technology you can count on.  Always have a backup plan.  For example, if I lost my wifi connection what is my plan?  It can be as simple as moving my “office” to my brother’s home or simply heading to the library for a few hours.  

Are you trying to run your business on an antiquated computer or laptop?  While that may work to help you get up and running it is important for you to have reliable tools if you expect your business to be sustainable and successful.

3. Niche

Regardless of what you choose to proceed with it is critical you understand who your target audience is.  Is your target audience worldwide or just the United States?  Perhaps it is simply more local such as your town or state?  If you don’t understand who your target audience is then you could end up spinning your wheels and not moving forward.  

4. Routine

Although working from home is great for flexibility you will still want a routine.  For example, I start my work at 6:00 am and work until about 8:00 am.  Then I do some laundry or run errands with and for my mother-in-law.  When I get home I return to doing my work and waiting for my daughter to get home from hybrid schooling at noon.  Then we usually go for a walk and at 1:00 pm we all buckle down and get back to work.  There is a schedule but often events such as medical appointments can derail the day but then I will just finish up in the evening.  

5. Space

When we first all went remote for work and school we literally were sitting right beside each other with technology on our laps.  Since then I have my office space which I share with my husband when he needs it at night while the kids each have their own space.  Sharing space at the same time is not ideal so if at all possible find a place of your own.  

Do you have a large closet you can empty out?  Do you have a room with a corner you can clear out?  Or perhaps you would like to go so far as to have an outdoor space like a shed with heating and air conditioning?  Yes, that last option sounds amazing!

Start Now

More and more people are making their purchases online so you could pretty easily get into eCommerce and make a living very well.  Common Thread Collective can help with your eCommerce needs if that is a direction you’d like to go in.  What are you waiting for?  Start Now!

 

3 Comments

  • alpacked

    We live in a unique era: retail marketing is breaking down into niches and older media are losing their audience’s attention. Consumers and businesses around the world are fundamentally changing their purchasing habits and the way they consume information. As a result of these fundamental changes, millions of small flowers bloom, niche opportunities for you – you can build a business system around your lifestyle based on your own experiences and interests.

Leave a Reply

Your email address will not be published. Required fields are marked *