How To Stay Relevant On Social Media

When you’re in business, social media is a must. Your customers, and, perhaps more importantly, your potential customers, will be using social media for the most part. So, if you can be on the same platforms like them, you’ll be able to grow your reach and boost your business much more easily than if you weren’t there. Plus, if you’re impressing your customers on Facebook or Instagram, that leaves little room for your competitors to do the same.

However, being on social media is much more than just setting up an account, posting a couple of times, and hoping that people will find you. There is a lot more to it, and you’ll need to ensure you do what you can to be as relevant on social media as possible. Here are some great tips to help you do that and to improve your business because of it.

Post Consistently

Putting up a couple of posts on your chosen social media platform just isn’t enough. Market research will have told you which platforms your customers tend to use, and those are the ones you should be using too. To stay relevant, you need to post consistently, which means at least once a week and ideally two to three times a week. If you don’t post enough, your followers will soon become bored and feel that you just don’t have anything useful for them. This can lead them to look elsewhere and potentially find that they prefer another company because they post helpful hints and tips or engage more with their customers on social media.

It can be hard to schedule in a social media post regularly, but there are tools to help you. You can use a scheduling tool so that you just need to spend an hour or so writing all the posts for the week, and then they will post automatically for you. Of course, you’ll still need to check in and answer comments, but it’s a good time-saver initially.

Be Inviting

Something that many businesses fail to do – and therefore something that will make your pages stand out – is to be inviting. The more inviting you can be, the more people will be interested in what you have to say.

One way to do this is to show your human side. Rather than just being a company posting on social media, you can be a real person doing the same. Although you’ll still have your business in mind, showing the real you will help people interact with you and understand more about why you’re running your business. It’s crucial to show your face if you intend to do this, so don’t be shy. If you want to exchange your glasses for UV protection contact lenses or you want to change your hair color or anything else that will boost your confidence, that’s a good idea, as long as you can still show who you really are in terms of your personality.

Be Original

Perhaps the most important element of social media for business is that you have to be original. If you’re doing the same thing as everyone else, what will make a potential customer choose your page to browse over another business they already know and trust?

In order to make the most of the reach you have on social media – which is vast – you need to offer something different. This means finding brand new content and presenting it in an engaging way. As you can see, this is not a quick task, but it’s a worthwhile one if it makes you stand out in a very big crowd.