5 Ways Technology Has Made Entrepreneurship More Accessible


Technology has enabled a new breed of entrepreneurs, providing them with the resources to start, run and expand businesses that were once unattainable. Thanks to innovative tools, apps, software programs, and networks that help organize various aspects of a business like storytelling through various digital channels or crowd-sourcing funding – entrepreneurs are able to launch businesses with fewer obstacles. It can be said that technology has greatly contributed to democratizing business ownership; in this post, we’ll highlight five ways technology has made entrepreneurship more accessible.


Online Marketplaces And E-Commerce Platforms

In years past, only a select few entrepreneurs could open brick-and-mortar stores due to the high cost of renting space and paying staff. Nowadays, thanks to e-commerce platforms like Shopify, BigCommerce, Magento, etc., entrepreneurs can set up online storefronts quickly with limited funds in just minutes. Furthermore, Etsy, Amazon, and eBay give small businesses and artisans worldwide exposure through global marketplaces without worrying about marketing expenses or website setups from scratch.

Cloud Computing

Cloud computing has revolutionized how businesses operate globally, eliminating the need for costly hardware, substantial upfront investments in IT infrastructure, and dedicated office space for IT teams. By setting up recurring payments to service providers like Amazon Web Services (AWS), Google Cloud, or Microsoft Azure, entrepreneurs can access cutting-edge applications without worrying about maintenance or security updates.

Social Media Marketing

As social media platforms have grown in popularity over the years, so has their relevance for businesses looking to connect with both new and existing audiences. Entrepreneurs can now utilize various platforms like Facebook, Instagram, and Twitter to build brand awareness, promote products or services and communicate with customers. One of the appealing aspects of this type of marketing is that it requires little or no funds but can yield powerful results depending on your strategy and frequency of content production.

Remote Work And Collaboration Tools

Entrepreneurs today can run a business from their laptops. Remote work has seen exponential growth in recent years, with the pandemic serving as one major catalyst. Modern virtual tools such as Zoom, Skype, Asana, Slack, and Trello make remote collaboration possible from anywhere with different time zones, thanks to faster internet speeds and cloud connectivity. Virtual collaboration has never been simpler or cost-effective before!

Accessible Point Of Sale Technology

Point of sale (POS) technology is critical for all businesses, large or small. Thanks to systems like Pay Anywhere, which enable entrepreneurs to accept payments through a card reader for your phone, those with limited resources can offer product or service samples without worrying about investing in an expensive POS system. This accessibility has made POS technology more approachable and accessible than ever before.

Recent technological advances have made entrepreneurship more accessible than ever before. Startup founders now have access to an abundance of resources for building and growing their businesses, from online marketplaces and e-commerce platforms to cloud computing, social media marketing, remote work opportunities, collaboration tools, and point-of-sale systems. With such a vast selection of resources at their disposal, entrepreneurs are well-equipped with the means necessary for success. Technology will continue to advance, providing us with new innovative tools and platforms that make entrepreneurship more accessible than ever before.


2 thoughts on “5 Ways Technology Has Made Entrepreneurship More Accessible

  1. Olivia says:

    You are right, technology has made business more accessible and understandable. Especially e-commerce. There are many platforms that can help you get your website up and running with just a few clicks. I also read about BigCommerce and its payment gateway options to see how affordable they are for small businesses.

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