Author: Athena

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Managing emergent change for business growth

Change needs to be the buzzword for anyone working in the field of project management because after all, change is what project management is all about. However, a change management expert will tell you...

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Making a Marketing Plan That Works

Every business needs a marketing plan. This is a plan on how you will find customers and convince them to buy or use your products or services. By having a plan, you can keep...

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Digital Marketing In 2020

Marketing has changed so much over the years.  I feel like I have always been involved in marketing in some form or another.  Sales is definitely not my thing – tried it, didn’t like...