Category Archives: Business

Instagram – The Underused Recruiting Tool

  Instagram is mostly known as a prominent social media platform for showcasing pictures and videos.  However, it offers much more.  A recent study has revealed that Instagram holds enormous potentials as a recruiting tool.  According to the results of the study, a brand can convince its Instagram followers on Instagram to consider working for.. [Read More]

How to Create Targeted Content for Your Ideal Customer or Client

No matter what product you’re selling or service you’re offering, it’s not for everybody. (And that’s OK!) When you’re marketing your business, it’s tempting to think that the more people you market to, the more customers you’ll bring in. However, the truth is a little more counter-intuitive. To make the most of your marketing budget.. [Read More]

Crowdfunding FAQ’s: Asking the Experts At Ideazon

Some entrepreneurs think that crowdfunding is an effortless way to raise the startup capital every business needs. While it is true that crowdfunding offers numerous advantages over more traditional fundraising options, the idea that it’s an automatic method requiring minimal effort is simply not true. A lot of work goes into successful crowdfunding campaigns, and.. [Read More]

5 Cool Holiday Gift Ideas To Boost Employee Morale At Work

Buying gifts for employees is, for lack of a better phrase, really really hard. There’s that work/life balance that makes you start to question whether or not a gift is inappropriate. Before you know it, your head is filled with questions or what’s appropriate and what’s not. Do you know too much about an employee?.. [Read More]

Future Entrepreneurs and Business Leaders – What You Need to Succeed

There is no secret to success; if you ask any entrepreneur, they’ll most likely tell you they worked extremely hard for what they have. Researching your craft, working late hours, rising in the early morning – those traits are just the tip of the iceberg. Many studies have been done over the years, and the.. [Read More]

Improve Your Business’s Bottom Line Through Better SEO

Long gone are the days of Yellow ; a time when you could place an ad in your local phonebook and wait for it to generate interest in your business. Today, the optimization of your digital presence could mean the difference between a lucrative year or a fiscal drought. Does your business have an SEO.. [Read More]

How to Successfully Turn Around Struggling Companies

Changing courses for a company that is in trouble is not an easy undertaking, but with a sound strategy and some important support, it can be successful. Here are some expert tips on how to turn struggling companies around. Discuss it. MBM Investments Corp.’s Michael Beattie says while most companies want to hide any hint.. [Read More]