Exhibiting at a trade show is one of the best ways to get in front of a large number of customers and prospects in a short period of time. Generally trade shows can be even more effective than on-site visits from your sales reps. Putting together effective custom booth displays are the key to maximizing your returns. But rather than incorporating a typical and very standard multimedia presentation, consider using graphics, color and presentations to attract delegates to your booth. Effective trade show presentations these days need to offer delegates not only a reason to visit your booth, but a compelling reason to stay. After all, they have a myriad of options at any event – all they need to do is keep on walking.
Captivate with Presentations
Trade shows give you the opportunity to demonstrate your products and explain your services face-to-face, allowing you to make more sales and create that all important first impression. But with all the time and money your company has invested to exhibit at a trade show, you don’t want to leave anything to chance. Si it is always important to leverage the power of trade show presentations to draw attention to your booth and make the perfect presentation every time.
Make Use of Graphics
You’ve probably heard the old saying, “A picture is worth a thousand words,” and your company display exhibit picture is no exception. When you’re vying for the attention of buyers in a crowded event convention environment, your graphic will do a lot of talking for you. A stunning company display exhibit picture attracts attention, the same way that bait attracts fish. It doesn’t reel them in for you, but it sure gets them interested.
The key question that exhibitors always ask is, “How can I draw more attention to my booth.” The answer is not always simple because you need to have a product or service that people are interested in and want or need. But assuming you have that, your company display exhibit is the next most important thing.
Use A Eye- Catching Backdrop
It’s understandable that a lot of start up businesses and one man operators are on a budget and can’t afford glitzy and expensive company display exhibits. But what many sellers don’t consider is that for a relatively small investment, you can triple your business at your very next trade show. Your backdrop picture doesn’t have to be fancy, it just has to be effective and eye catching. It can be as simple as a banner with your company logo on it.
Professional Booth Design
Increasing brand recognition with your audience is of paramount importance toward the overall long term success of your business. If you implement a clever and savvy marketing campaign, name recognition alone will eventually attract buyers to your booth at a trade show. But rather than spending thousands of dollars on the biggest and loudest booth at the show, choose a peputable company to create your booth design. That will result in a professional yet simple custom trade booth design. This is he key to supporting this goal. Achieving the right trade show display design is important in the overall creation of a booth that will increase traffic and sales for your business.
Use Colors Accordingly
Choosing a color and graphic design are also important decisions in the creative phase of planning your trade show display design. You’ll want to choose a color based on the products or services you’re marketing and also the color of your logo. Novelty items such as toys or children’s clothes will warrant a more colorful interactive display, while more somber products such as medical supplies or personal alarms call for basic and simple tones and textures. Your display should also be sympathetic to your brand and logo so ideally matching your booth with these colors is a design consideration. You might want to think about other items in your booth and adding them to your color scheme; items such as lollies, napkins, printed materials and balloons.
If the performance for your business at recent trade shows has been disappointing, you might want to reevaluate the trade show display design. Perhaps you do not have the right colors, themes or materials or perhaps it is as simple as implementing a pop up display instead of signage printed from the office. After all, you need every edge you can apply to attract the attention of potential clients and buyers.