Getting ready for your first trade show? Oh, it’s going to be great! It’s your big chance to strut your stuff to a wider audience, snag some fab connections, and scoop up industry secrets. But hey, don’t just show up—show off. Make sure your brand shines in the sea of exhibitors, and turn those quick.. [Read More]
Tag Archives: Trade Show
Branding communicates to attendees how you want them to perceive your company. Flooring design, for example, identifies an office or retail zone, while colors like green convey environmentally friendly characteristics. Booth graphics should strategically include company logos, branding colors, and significant messaging recognizable from top to bottom. Even giveaways and brochures should unmistakably relate to.. [Read More]
Exhibiting at a trade show is one of the best ways to get in front of a large number of customers and prospects in a short period of time. Generally trade shows can be even more effective than on-site visits from your sales reps. Putting together effective custom booth displays are the key to maximizing.. [Read More]