Tag Archives: differentiation

The Importance of Branding in Your Trade Show Booth Design

Trade Booth Design

Branding communicates to attendees how you want them to perceive your company. Flooring design, for example, identifies an office or retail zone, while colors like green convey environmentally friendly characteristics. Booth graphics should strategically include company logos, branding colors, and significant messaging recognizable from top to bottom. Even giveaways and brochures should unmistakably relate to.. [Read More]