I have been blogging for 8 years now. Hard to believe it has been that long. The first three years were mostly just a way to chronicle the activities of our family – primarily involving my children and I. We wrote about our crafts, lessons, recycling/upcycling projects and more. After about three years I started turning all this work into a business. Don’t get me wrong – I still have so much of “us” in The Stuff of Success but now I feature so much more – and have learned a great deal in the process.
Now I am considering building an e-commerce site and I definitely want to do that on WordPress since that is a platform I am familiar with. I am not a programmer but I know enough to get by on a daily basis and I wish to stick to that same format.
Steps to get there:
- Choose a domain name – the name can make or break you. For me this is the most stressful part of any process. Additionally, you will inevitably need to have a presence on social media so make sure you are able to incorporate your name into something that doesn’t already exist on social media, especially the biggies such as Facebook, Twitter, Pinterest and Instagram.
- Since I suggest WordPress, you will need a host and I currently use Twenty70 Hosting. I have been on several others over the years and had to deal with crashes, loss of information and so much more. True disasters. I feel for those companies but from what I can see, they have recovered. Twenty70Hosting is small enough to provide personalized service but large enough to handle the issues that may come up. They are also quite affordable.
- Install and setup WordPress
- Select plugins – this will take some research. You will need to have an idea what you are looking for but simply add or delete along the way if you find a plug in is not all that you’d hope it would be.
- You will definitely want the SSL Certificate installation since you will be an e-commerce site.
- Now the fun starts – build your site, customize how you’d like, add a logo, pages, categories and more.
- Integrate payment options. I don’t have an e-commerce site at the moment but I did in the past and I simply used Paypal and Paypal Credit. That worked perfectly for us and seemed to meet the needs of our customers just fine.
- Add products – by now you should have a really good idea of what you will be selling.
- Set-up ad-hoc reporting – you will want to be able to analyze activity and trends.