In a previous post we discussed how to generate leads. In summary you research, build contact lists, be active, be online, provide value, gain exposure through others, create a referral system, create collaborative groups and philanthropy. But now that you’ve got that all set up – then what?
All too often in Network Marketing I hear that potential distributors have either failed to follow through or once signed up as a distributor – they just do nothing. In almost all cases I view that as a leadership problem from the top. We teach our new “recruits” that the value is in the quick buck – sign up as many people as you can as quickly as you can. But that is so far from the truth of what it takes to succeed.
As a Network Marketing Leader – how do I keep my recruits (potential distributors) and how do I keep them motivated?
I have had poor leaders and awesome leaders. What makes for a good leader in Network Marketing?
- There is a saying – you can lead a horse to water, but you can’t make them drink. To some extent that is true – but perhaps you need to know why they aren’t drinking? So, lead by example but when you see people slipping or not acting – ask why? You can’t do it for them, but if there is something getting in their way you may be able to provide guidance as to how to overcome that obstacle.
- Treat everyone with kindness and respect. This may seem like a “no brainer” but perhaps someone isn’t following your guidance because they had a death in the family? They are in the hospital or something. You really never know what another person is going through. Or perhaps – what you view as important just isn’t as important to them.
- Educate as much and as often as you can. One of the struggles many recruits have is they just can’t keep up with the volume of information that may be put out by an organization. As a leader it is important for you to educate without overwhelming. Social media and Facebook groups are great for this purpose. Instead of a recruit watching a 2 hour webinar – you can feed bits and pieces in a Facebook group throughout the course of a day. They get the same information but in smaller more readily accessible bits ‘n pieces.
- Remain visible – if you disappear as soon as you sign up a new recruit – how do you think they will succeed? There are a rare number who will be so determined they will seek answers and do it all on their own. In most cases however, they we feel disillusioned and just not put forth any effort and in one or two months they will be so done with what you have to offer.
- Remain accessible – try to be just as accessible to your new recruits as you are to your top earners. Some of those new recruits will turn into top earners if they feel valued, heard, respected and important. Sometimes it is a simple as the little things – send a Facebook message to everyone you can on their birthday. Don’t just post on their timeline – make an attempt to personalize a short message.
- Know the interests of persons in your downline. Years ago this was much more difficult but with social media it is so easy. Keep a spreadsheet if you need to. It doesn’t take alot of effort to see on my social media that my interests are my family, horses/dogs, and outdoor activities. Maybe someone else loves skiing, or is in a band, or loves to shop – it really is about knowing the simple things.
- Invest in your business – there are many tools out there that can help to make your work much more easy such as Pronexis. Your day to day responsibilities will be much more easy with a lead management program. You don’t need to re-create the wheel!