Writing for people and search engines means balancing both ends to create stellar travel content readers can easily find. Achieving this balance is crucial but challenging. Focusing too heavily on SEO without adding content that resonates with readers could mean they surf away. Discover six ways to make travel SEO personal and generate more leads.
Knowledge is Power
Unforgettable travel is based on memorable travel experiences (MTEs). One of the experiential components of MTE’s is knowledge. People enjoy learning about new cities, countries, and cultures. From the music and food to history and art, all of these elements are opportunities to learn during a vacation. When travelers make exciting discoveries, they can’t wait to share them with others. And these revelations encourage them to return and learn more about the area. Share informational travel SEO content with takeaways people want to further explore during their journeys.
Get Into the Groove
Going on a trip is a golden opportunity to get involved in exciting activities and experiences. Involvement in the vibe create lasting memories travelers want to repeat. Travelers may decide to go snorkeling or fishing during a coastal vacation. A getaway in the mountains is a chance to hike and explore rocky terrain. All of these activities become part of what the traveler associated with a particular destination. Travel SEO should focus on the keywords used to search for these localized activities.
Delve Into Decadent Delights
Every incredible vacation has a touch of hedonism. People become immersed in the pleasures of paradise during exotic getaways. From local cuisine cooked by seasoned chefs to handcrafted cocktails made with tropical fruit, hedonistic pleasures become an integral part of outstanding travel experiences. Incorporate luxury-inspired keywords into the travel content, so people imagine themselves kicking back and appreciating the finer things in life.
Dare To Do Something Different
People look forward to vacations to break away from the usual routine. Even when they are happy, the same thing day after day becomes mundane. When they book a trip, they want something different from the usual places and faces in their lives. Create content that shows how planning a vacation to a specific destination can be liberating and exhilarating.
Make It Mean Something
During a vacation, travelers think differently. Without the stress of responsibilities, they can focus on their desires, dreams, and preferences. Share blogs and and social media posts that encourage people to go on a journey of self-exploration. When people engage in new places and activities, they return home with a fresh perspective.
Sights, Sounds, and More
Travelers are lured by the possibility of experiencing something completely new and different. Use keywords focused on the sights, sounds, and novelties that make a location unique from anywhere else in the world. Let travelers know what they can discover during a getaway, and how it can make their lives better and more fun.
And don’t forget negative information can also lead to traffic but you can learn how to push that negative information further down in the rankings with Bannerview.
Keywords are crucial to ensure search engines, and consumers find a travel website. Taking a personal approach to keyword research and content development maximizes the potential of your travel SEO marketing campaigns, and helps generate more leads.