If you own an E-commerce website, you probably know what to say when it comes to average income per visitor. Often, to increase the sales of its E-Commerce store, one can synthesize the thing in two main lines of objectives. Either we focus on generating traffic to the store – logical – because with more people, we sell more automatically. Either one turns to the improvement of the conversion rate of the shop. Ideally, an effective E-Commerce strategy should always aim for both. If we are able to attract more traffic to our website in addition to optimizing our conversion rate, we have succeeded.
1) Target the right people
This seems logical, but unfortunately in most cases, companies do not focus too much on it. Attract fewer visits, but more good people can and will probably pay more for your business. Attracting the right personas allows you to lower your bounce rate and increase your chances of converting. A high bounce rate does not necessarily mean that the content on your site is bad or that your prices are too high, maybe you simply attract the wrong people to your shop.
2) Choose the right keywords
When you launch E-commerce marketing agency, you are tempted to choose a lot of keywords, without necessarily racking your brains on the state of mind of the user at the time of the search. I have often seen Adwords campaigns aimed at selling an X product, for example sporting goods, but using slightly generic keywords such as specific brand names like Nike, etc.
As a result, the visitor is not necessarily in the right phase of the buying process and may simply be looking for information about the brand in question or otherwise. In short, keep in mind the three phases of the online shopping process that is discovery, consideration and action. In short, images are important. So put the time and resources to present images with the best possible resolution.
3) Product presentation
Well, everyone knows it, but it’s worth it to linger. It often happens to visit ecommerce sites that offer product descriptions a bit too generic like size, color, price, etc.
The product description acts as your seller. It must therefore demonstrate the added value of your product. Remember, you’re not the only website that sells products, what makes you different from others? Why are your products the best? Make sure you have a clear USP (unique selling proposition). The only way to do this is to properly identify your personas, your ideal customers, and ask yourself the question what they are really looking for, the added value that your product brings them.
4) Product presentation videos
In recent years, especially through platforms like YouTube and Wister, videos are probably the most viewed content on the net. Videos make it easier to showcase your products and showcase the benefits they provide. They play a big role in reassuring online shoppers about the quality of the product they will receive. Video has been supporting about half of online sales in recent years, so feel free to incorporate this aspect into your online marketing.
5) Shipping costs, seriously?
Well, one of the easiest things to do is pay shipping costs. Often, they play a big role in abandoning the baskets (about 57% of baskets are abandoned for several other reasons too).
My advice, get rid of these fees! They literally kill your business. Ultimately, incorporate it into the selling price of your products if you really care.