Email marketing is the tried and tested way to connect with customers. It is how marketers interact with subscribers by using newsletters, coupon codes, discount offers, and many other marketing emails. Over the years, SMS has emerged as a powerful marketing tool for e-commerce businesses. Here are ways to boost email and SMS marketing for e-commerce stores. Grow your Email and SMS Lists Add more SMS opt-ins on your website. You can add them to your product pages, home pages, PPC pages, and wherever it makes sense. The more subscribers your list has, the better your chances of reaching them through different channels. Introduce SMS and Email Options Subscribers should…

Find out how to successfully sell SaaS in just 15 minutes. It’s the best time to increase your revenue from SaaS sales for those new to the marketplace. It seems like many SaaS companies have killed them, destroyed them, and knocked them out of the park. Salesforce’s annual earnings exceed $20 billion. The SaaS ScaleUp at Supermetrics grew in revenue by over 100% over the past year. SaaS firms are perhaps best known for their funnel-driven sales processes. As the business grows, so does the competition. What makes SaaS sales different from other verticals? SaaS is not only intangible but can also be accessed and installed through the Internet. There…

There are a lot of things to consider when you are a seller on a platform like Amazon. Things like updating the listing and creating categories can be a hard task to accomplish on a daily routine. Amazon is an overall user-friendly platform. However, some things need a little bit of simplification, such as your stock availability options. There are a lot of scenarios where people cannot find items on the list as they are shown to be out of stock. Most of the time, people tend to go for easy replacement of the product on Amazon or buy from another Amazon seller and visit the website to know more.…

If you own an E-commerce website, you probably know what to say when it comes to average income per visitor. Often, to increase the sales of its E-Commerce store, one can synthesize the thing in two main lines of objectives. Either we focus on generating traffic to the store – logical – because with more people, we sell more automatically. Either one turns to the improvement of the conversion rate of the shop. Ideally, an effective E-Commerce strategy should always aim for both. If we are able to attract more traffic to our website in addition to optimizing our conversion rate, we have succeeded. 1) Target the right people This…

Launching an online business on a website like e-commerce is quite easy. But it also comes with some challenges such as the conversion rate. The conversion rate is the primary determinants of the existence of the business. If your website is not based on converting the visitors to paying customers or even generate sales leads, then there is no need to sell your product using it. Thus this is the case is where one is supposed to use the conversion rate since it works by improving your website and making it more of business-oriented and generating leads for sale as well. Although keeping scores is not an easy task, it…