The Latest Digital Marketing Trends with EJM Web Design

There’s no doubt about it – the digital marketing industry is booming at the moment; amazon has seen a whopping 37% increase in earnings since the start of the pandemic and is currently leading the way in e-retail sales across the globe. In this article, EJM Web Design breaks down how digital marketing can help drive traffic to your site and increase conversions to drive organic sales, and the latest trends in 2021.

  1. SEO

SEO is a crucial part of many businesses, not just because it has the ability to increase web traffic, but also because it can help to enhance brand credibility. If your website and business is visible online, the chances are you will slowly begin to outperform your local competition. With over 3.5 billion people searching on Google every day, the value of SEO has never been more important. The digital industry is also growing at astounding rates as a result of the covid pandemic, and the future likely to see many use the web as their first choice method of shopping for products. SEO is complex, but sticking with a solid on page and off page strategy can help push you up the Google search.

  1. Getting social

Social media has also grown tremendously throughout the pandemic, and in study on over 4,500 participants, 43% said that their use of social media had increased during the pandemic. This opens up a new door for digital marketing – now more than ever things like Facebook ads and Instagram ads are gold mines for promoting products and services. Facebook offers an extensive range of adverts; from ‘Learn more’ about web design buttons, to ‘Shop now’ buttons, they have it all. As a web design London company, we believe that social media marketing will play a crucial role in the growth of businesses online in the future.

  1. PPC

PPC campaigns are a great way to drive traffic and increase conversions for your website. Did you know that over 7 million advertisers invested a total of $10.01 billion into PPC ads in 2017? That’s a huge figure, and one that is still growing. The cost of a digital pay per click campaign through Google Ads varies greatly depending on budget, scope and business size, however generally, most businesses spend 1,000 to 2,000 per month on adverts. After all, if that money is returned within the month, PPC can be a lucrative solution.

  1. Video creation

Video creation is something which has grown in recent years, and many web design companies are using this as a means of increasing brand presence and notoriety online. Often, videos will tell a story or spark some kind of emotion which encourages consumers to buy a particular product or service, and in recent years, advertisers have focused content creation around trending issues or public events to spark curiosity.

  1. Email marketing

Using emails as a means of letting customers know about new products, services or sales is a fantastic way to drive those sales. Using free tools like HubSpot and integrating them within your website design is a great way to keep track of customer journeys through the site and register their emails or details in the back end of the site. Be sure to have a sound privacy policy though, as nowadays GDPR compliance is critical.

And there we have it – EJM Web Design’s take on the latest digital marketing trends in 2021. Feel free to get in touch with our London web design agency for website design and SEO: Web Design


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