Did you know that 21% of applications are only opened once after being downloaded? The majority of consumers have no hesitation about deleting apps that they no longer find useful. This is almost definitely because mobile app users aren’t just looking for a mobile replica of the website when they download an app. Instead, they seek a truly distinct and interesting experience. There are a variety of apps available in app stores. As a result, selecting and allocating space on users’ devices for specific programs necessitates thought and time. As a result, consumers want a product that justifies their choice and makes their lives easier, simpler, or more fun, depending on the category of the app.
It’s past time for mobile app user experiences to be designed using the most comprehensive planning and design guidelines. During the effective mobile app development process, you cannot disregard the user experience design. The majority of the world’s population uses their mobile devices to access the internet rather than their computers. UX designers can no longer afford to ignore the great majority of those people. Mobile designers must follow mobile UX best practices throughout the design process.
User experience involves everything that affects your user’s perception and interaction with a product. While developing a mobile app it is recommended to survey for user data and facilitates the design thinking process. This helps in creating practical solutions to address real user pain points. Before we begin with this article that outlines nine different strategies to implement throughout the lifecycle of your mobile app. These will help in continually achieving optimal UX.
What should you be aiming at?
Application developers do not always focus on perfecting the functionality of an application for their users. This results in often regrettably ending up with a faulty product or some malfunctioning. A study by Localytics confirms that 21 percent of mobile users abandon any freshly downloaded app after just one use. This is oftentimes done when the app doesn’t deliver the experience they had been expecting.
Also, the functionality of the app must help the user complete the tasks they need to accomplish in order to achieve their goal. This remains an encouraging factor for downloading the app. As a developer, you can also prioritize the core features of your app during the product roadmap phase of development. This will enable users to complete tasks with more ease. Also, remember to offer mobile-only functionalities that are more relevant and convenient. This encourages more users to download your app.
The objective of on-boarding is to show your app’s value to the user. When you let them know by demonstrating on your app how they can achieve what they want in a quick and efficient manner, chances are their trust on your app increases multi-fold. In case, the user faces inconvenience in the first few pages, chances are they’ll likely drop off without any hesitation. The foundation to attract and retain new users is by delivering an excellent on-boarding experience. It is seen that in the first week of downloading an app user retention generally drops by 25 percent. However, the same study by Localytics also confirms that for apps that offered efficient and self-assisted on-boarding, 50% increase in the app’s user retention was noticed.
Similarly, there are many strategies that you can integrate to maximize your mobile UX during the on-boarding phase. This helps in encouraging users to come back over time. They are always assured by the tutorial that helps them understand how the app works. This can be called progressive on-boarding, and is ideally used if your app has some complex workflow. In some other cases, when apps offer hidden functionalities, this is again required as most new users will not be aware of those functions as they on-board. Convenient user on-boarding not only lowers the rate of users leaving your app, but also helps in boosting long-term success metrics for regular users. Another important consideration to keep in mind is to facilitate signup/login in the least possible number of steps. Also adding multiple registration options help.
With these things in mind, let us now have a look at some best practices that can help you enhance your UX.
Concentrate on the user’s objectives:
When someone uses a smartphone to access a mobile app or website, their purpose is likely to be different from when they access a standard desktop site. Visitors to a restaurant app, for example, are likely to perform only a few things: look at the menu, book a table, or get directions. They won’t usually have to look for the company’s entire history because it’ll be hidden in the menu.
Put yourself in the position of potential app users and consider what they require and desire. Logins are sometimes disregarded as a crucial feature by designers. Banking apps, for example, frequently need users to check-in before they can accomplish anything. Certain actions, such as finding the nearest ATM or bank, do not require users to sign in. It’s a terrific method to improve UX by making such functionalities more accessible.
Keep a simple design:
It’s critical to remember that your apps’ users have unique objectives. When they come upon a roadblock, they may grow frustrated, waste more time than they anticipated, and lose their route. Furthermore, including unwelcome functionalities and features in your mobile app will frustrate and mislead your consumers. As a result, creating a highly usable mobile application necessitates a minimalistic and simple design approach.
Users must be able to navigate around mobile apps with ease. Apps and websites must be developed so that users can learn how they work fast. This can be accomplished by employing well-known design patterns and iconography, such as hamburger menus, the home screen’s “home” button, and the messaging conversation bubble.
Icons with named icons are even more user-friendly. It simplifies things for users by requiring them to think and process less. The more difficult it is for a user to navigate a webpage, the more likely they are to quit the website or app and hunt for something simpler.
Ensure that the app’s design is consistent:
Users are less likely to utilize several apps if the user interface is consistent. The users are certain that they are on the correct track when you employ a personalized logo and header design for your app UI. A consistent navigation system provides a constant user experience in the same way. If you utilize non-traditional styles, your app will be more difficult to grasp, which will frustrate your consumers. To maintain consistency and build confidence among users, design norms should be observed.
User efforts should be reduced:
Another important mobile UX best practice is to minimize data entry. If a person is required to enter more data, they are more likely to exit a mobile application.
Four or five fields may not seem like a significant concern on a desktop or laptop computer, but on a mobile device, it may be enough to turn users away, especially if they cannot see why they are crucial to feeding.
Allowing individuals to sign up using one of their current accounts, such as Facebook or Google, rather than having to create one from scratch, is an excellent method to increase conversions.
When a brand gains reputation, users feel more at ease using its apps. If you don’t have an eCommerce business, don’t ask for credit card details if you want to develop trust. Only request relevant information, and be open about your privacy policies. Furthermore, displaying trusted security badges can help to put users at comfortable.
Come to the Point:
Tons of information is not part of the beautiful layout. Make everybody a favor by going directly to each page. Making the content scan-able will make sure that users locate what they want and move on to their busy lives. Tips include using white space, underlining the call-to-action button, and using bulleted lists.
Carry out beta testing and make enhancements:
Remote user testing is the most effective method for testing smartphone usability. You can now collect feedback from remote users after your product has been used. Following that, the app developers will go on to quality assurance and will eliminate any issues discovered. As a result, user testing helps you to examine your application from the perspective of the users, allowing the team to identify issues.
There will be moments when visitors require assistance with your software. They should have a competent customer support team, whether they have a problem with a credit card payment or can’t find what they’re looking for.
Don’t force your audience to leave your app to seek assistance. It’s better to integrate functionality directly, such as a live chat or a click-to-call button. You might also include a FAQ section to help folks troubleshoot on their own.
Users will get a better mobile experience by adopting the best user experience or UX design concepts in a mobile application. People abandon apps and websites which are less comfortable, straightforward, and streamlined for those that do not provide their demands in seconds.
Great mobile designs have grown more widespread and consumers’ expectations of the results their mobile apps want are even higher. In today’s competitive environment, mobile app design cannot be seen as an add-on or alternative. It has become instead the most widely used internet access device. Therefore, planning, strategy, and resources are important.
A few years back testing your mobile app was easy. You could do it on your mobile phone itself. This could include a quick basic check for mobile-friendliness. But, since over time we have evolved with the many functionalities of a mobile app and apps today carry a lot of functionalities, this makes it hard to do so. Your mobile device and OS fragmentation add-up to an innumerable amount of complexities in the release of the mobile applications. Also, since the number of variables across mobile types, OS, and screen resolution and sizes are comparatively large, how your apps behave on each of them remains a constant worry.
LambdaTest for the same purpose offers a variety of mobile emulators and simulators. These help you test your Android or iOS apps so that these deliver the most convenient end-user experience. Testing your apps on LambdaTest is very simple and self-guided. You can begin by logging in to the dashboard and selecting the App testing feature. Just upload the app to the LambdaTest dashboard, which is powered by the cloud platform for testing. While you sit back and relax, LambdaTest will scan your app for any or all vulnerabilities.