5 Custom Packaging Tips to Make Your New Brand Stand Out

Alright, newbies, let’s learn the secrets of good branding! You’ve got to have a killer product, but your packaging should match the hype. Did you know that 52% of buyers say that custom packaging is a key factor influencing their purchase decision? That sounds big, right?

And it means your packaging can make or break your brand game. Why not use it to get a head start as a startup? You’re lucky because we’ve covered you with some actionable custom packaging tips to make your product stand out.

So, let’s dive in and help you start on the right foot!

Be bold with your design

Custom packaging is all about being bold and standing out from the crowd. Think of ditching boring designs and going out with colors, typography, and patterns. But you shouldn’t go overboard with the design, right?

Make sure your packaging replicates your brand’s personality. For example, use bright colors and fun graphics to sell a playful product. Opt for a more minimalistic design if selling something more sophisticated.

Keep it simple

While being bold is good, your packaging shouldn’t be confusing or cluttered. It will only overwhelm the buyers, who may fail to connect with your brand and trust your product. Keep your design simple, use clear fonts, and avoid overcrowding the packaging with too much information.

But you may have to mention the industry-specific essentials, such as information regarding sourcing and composition of cannabis products. Good placement is the key.

Use eco-friendly materials

Since consumers are becoming more environmentally conscious, brands must align with this mindset. Using eco-friendly materials in your custom packaging is a good way to create a sustainable image. Well, you’ve got to choose wisely and match the material with your product. Glass is eco-friendly, so buyers love it.

For example, a 510 cartridge made of glass is an ideal choice for vape sellers. You can use cardboard, paper, or mylar bags to safeguard glass. Recycled or biodegradable materials make your brand stand out as socially responsible.

Impress with unique shapes and sizes

Don’t hesitate to think outside the box with your custom packaging, guys! Experiment with unique shapes and sizes to set your product apart on the shelf. A creative package design catches a customer’s eye and generates curiosity about your product.

But as you choose a unique shape and size, ensure the packaging is practical and easy to transport.

Make the unboxing experience memorable

So what in the unboxing experience? A lot- all because the experience may be just as important as the product! Find ways to make it a memorable moment for customers.

You can add small touches such as tissue paper or a personalized note. It makes your customers feel special and increases their loyalty to your brand. And it hardly costs anything. What else could you ask for?

Wrapping Up

Well, wrapping up your product in a perfect package is as crucial as having a good one. You can use these easy custom packaging tips to beat your competitors and make a mark. Good luck, hustlers!