In today’s fast-paced, hyper-connected digital age, consumers have the power to conduct product research, make buying decisions and purchase products, anytime, anywhere.
As a result of evolving technology and today’s ‘on the go’ consumer mentality, eCommerce businesses have the potential to enjoy success beyond their wildest dreams. If they do it right, that is.
To put things into perspective for a moment: according to research, B2B eCommerce sales are expected to outgrow B2C sales soon, reaching the 6.7 trillion USD mark by 2020. What’s more, the availability of marketing tools for eCommerce businesses has exploded, with over 3,500 different types of MarTech reaching the market in 2016.
So, besides flawless branding, a user-friendly website or online store, great products, innovative business ideas and a host of active social media channels, what else do you need to enjoy eCommerce success? Well, as we mentioned before – the right tools.
Leveraging the right eCommerce tools for your business and learning how to use them well will take your business to the next level. Now, we know there are so many eCommerce tools out there, it’s enough to make your head spin.
But, not to worry, we’re going to tell you the three tools you need to grow your eCommerce empire…
If you’re running an eCommerce store that offers a range of products, dropshipping is one of the most efficient methods of running your business.
A thriving eCommerce model that allows you to trade in goods without having to stock them physically, dropshipping offers freedom, flexibility and an excellent return on investment.
One of the most innovative eCommerce tools on the market, Oberlo is a bustling marketplace for ambitious business people looking to search for and find products to sell to their target audience. This intuitive platform connects merchants and suppliers with just a few clicks, and its success has recently sparked an integration with Shopify.
If you’re looking to expand your current eCommerce business, offer a wider inventory and boost your output tenfold, Oberlo is the tool for you.
Visual Website Optimiser (VWO)
The bottom line of any eCommerce business is conversion rate as, in a nutshell, this is the number or percentage of people that actually end up buying one of your products during a visit to your website.
One of the most effective ways to analyse your website and understand where and how you can make tweaks that will enhance user experience and as a result, increase your conversion rate, is by A/B testing.
Essentially, A/B testing is where you run two different versions of a web page and analyse how consumers interact with each version to see which performs better. And, if you’re looking to do this effectively. VWO is the best tool for the job.
Not only is VWO intuitive and easy to use, but it allows you to test simple elements of your site including headline copy and CTA button colours, as well as run a series of more complex experiments all geared towards helping increase your sales.
If you’re looking to engage with your customers, advertise new products and offers, and grow your audience, email marketing is an invaluable eCommerce channel.
Possibly the most accessible and quick-to-master email marketing tools around, MailChimp boasts a seamless integration with Shopify, giving you the power to capture detailed purchase data from your customers – the kind of insights you can use to create personalised campaigns that get results.
MailChimp is not only cost-effective, but it allows you to set-up drip campaigns, arrange your subscriber list, create promo codes and produce visually stunning marketing emails will little or no technical knowledge. An eCommerce tool kit must-have.
These three eCommerce tools will, without a doubt, get you where you need to be and give you that all-important edge on the competition. Best of luck.