Improve Your Business’s Bottom Line Through Better SEO
Long gone are the days of Yellow Pages; a time when you could place an ad in your local phonebook and wait for it to generate interest in your business. Today, the optimization of your digital presence could mean the difference between a lucrative year or a fiscal drought. Does your business have an SEO strategy? Are you familiar with the basics of SEO? If not, don’t worry. We’re here to help.
Creating an SEO strategy isn’t necessarily rocket science, but it does require knowledge of user patterns and access to helpful programs that help find the most relevant keywords for your industry. You always have the option of contracting with an SEO agency and they can do it all for you!
If managing day-to-day operations is more imperative than learning SEO on your own, consider outsourcing. Marketing agencies, such as professional companies are designed to create and implement a business-generating SEO strategy for you.
So, what is SEO and what is an SEO keyword? SEO stands for search engine optimization. In layman’s terms, it means adding words and pictures to your site that makes it easier for search engines to find it when a user is looking for something in particular. An SEO keyword is a common word or phrase that is used by search engine users when looking for services, products or information. Longer phrases (more than three words) are called “long tail keywords”, and shorter phrases are called “short tail keywords.” The better your site is primed for search engines, the more traffic it will gain. The more specific the keyword, the better.
“The goal is not only to have more eyes on your website but actual visitors that are interested in what you have to offer.” – Benji Marketing SEO Idaho
If you’re determined to take on your business’s SEO strategy yourself, here are a few quick ways to strengthen your presence online and make yourself more visible to potential customers.
RESEARCH YOUR AUDIENCE
Think about your audience. I mean, really think about who you want to attract or who your business already attracts. It may seem simple enough until you start to dig into the details. Why do they patronize you for your services or products? Where do they mostly live? What are they interested in? How old are they? How do they talk? What do they do in their day-to-day lives? What other websites frequent? Who are the competitors they consider before deciding upon you? Once you conquer this step, targeting your audience will be a breeze. This is the most important step because it will help you build out a successful strategy, even offline.
USE KEYWORDS IN CONTENT
SEO keywords help search engines find and prioritize your webpage. Use an SEO keyword search tool to find a list of words and phrases that are relevant to your industry. Google Adwords is an easy way to start. A website that’s even easier to use (but doesn’t offer all the bells and whistles) is AnswerTheRepublic.com.
If you enter a subject, AnswerTheRepublic.com will provide you with a healthy list of up-to-the-minute inquiries from search engines. Find a way to use the words and phrases within your content that makes sense and reads well. Write in the way your audience speaks in everyday life. Do not stuff keywords into your content. Not only will it lower the quality of your content, but it also won’t improve your ranking in search engines.
USE KEYWORDS IN URLs, PAGE TITLES & META TAGS
Give your page simple URLs and titles with keywords. Work keywords into the domain name too, if possible. It makes it easier for search engines to scan your websites when SEO keywords aren’t buried within the content. Don’t forget to incorporate keywords into your site’s meta-tags as well. Meta tags are small clips of text that tell the search engine what your site is about. Meta tags are to search engines as hashtags are to social media platforms. The difference is that users on the site don’t see the meta tags, it is hidden within the page’s code.
BUILD A LINK STRATEGY
After you have built organic content online that is relevant to your audience and useful to them, you need to think about cross promoting that content to drive more traffic. Start with your social media presence. Create thoughtful posts across social media platforms that are easy to read and engage in. While you are building an online presence, you can also share your links.
Before you start posting, think about this: where is your audience and which platform do they engage in the most? If it is a younger crowd, you may gravitate towards trendier platforms like SnapChat or Viber. For older crowds, think Facebook. If you’re targeting millennials, many are on Instagram. Promote content across the platforms in an easy way that doesn’t seem forced. Keep your content short and sweet across platforms that are visually driven, like Instagram or Tumblr.
If it is within your budget, consider a healthy mix of paid-posts in addition to your organic posts. Paid posts mean that the platform will promote your post to those who may be interested in your service or product. Perhaps they have searched for similar things in the past or have visited your page often, either way, they have been targeted by the platform’s algorithm, and are considered potential leads. An organic post is a content uploaded normally on the platform, the same way you would upload content on your personal account.
Social media is a great way to the starting point for your link strategy because this is where you can target the audience that is most interested in your business. You can even gain valuable feedback about their interests and needs. You’re able to get in idea of engagement through the number of clicks, likes, and shares.
Make sure your business is categorized properly. Many social media users engage in platforms the same way they engage with search engines — looking for businesses or services that is endorsed by real people. Use this opportunity to not only cross-promote your site but also engage with people! Answer questions, express gratitude for positive reviews and try to resolve negative reviews. Regular, authentic engagement is as valuable as shaking hands and passing out business cards. In addition to adding value to your business’s reputation, it also makes boosts your page’s visibility.
HIRE AN EXPERT
Professional SEO services can help take your business to the next level. If you find yourself stuck in a rut, or need a second pair of eyes to evaluate your content, a seasoned SEO pro is an excellent resource.