Some entrepreneurs think that crowdfunding is an effortless way to raise the startup capital every business needs. While it is true that crowdfunding offers numerous advantages over more traditional fundraising options, the idea that it’s an automatic method requiring minimal effort is simply not true. A lot of work goes into successful crowdfunding campaigns, and some entrepreneurs may not be able to handle everything on their own. Thankfully, a company called Ideazon helps entrepreneurs reach their crowdfunding goals.
What Exactly Is Crowdfunding?
Crowdfunding may be defined as soliciting multiple smaller financial backers in order to reach a fundraising goal. This can take many forms, from the incentive model utilized on platforms such as Kickstarter and Indiegogo to the more charitable approach adopted by GoFundMe.
Most consumers aren’t willing to provide entrepreneurs with startup capital for free, so businesses often turn to a site like Kickstarter that provides incentives in exchange for a backer’s support. The most common model involves “pre-selling” your product or service to help get the capital to develop it, with a tiered structure offering better rewards for higher pledge amounts.
Companies have a set period in which to meet their stated fundraising goal. If they raise the money, backers are charged and the company is in business! Unfortunately, campaigns that fall short of their goal usually do not get to keep any funds, meaning that it’s back to the drawing board.
How Do You Launch A Crowdfunding Campaign?
Launching a crowdfunding campaign is as simple as creating a profile on Kickstarter with a description of your idea, fundraising target, and incentive structure. However, there are many more steps if you want your campaign to prove successful.
First, consumers want to know exactly where their money is going. This means that you need to come up with a thorough business plan just as if you were approaching a traditional bank.
Next, you need to set an attainable goal that still gives you enough money to launch your company. Overestimate, and it makes it that much harder to get funding. Underestimate, and you could end up legally obligated to provide something that you lack the funds to produce.
Finally, you need to market your idea so that potential backers know where to find you. Expect to spend a lot of time on social media, as prospective contributors love being able to associate a face with a campaign. You might also consider paid advertisements to raise awareness of what you are doing.
What Services Does Ideazon Crowdfunding Offer?
Ideazon can walk you through each of the steps above, allowing a novice crowdfunder to have a successful campaign. If you need help creating a professional business plan or setting up a rewards structure, Ideazon can help. Likewise, they can handle some of the social media interaction to help you concentrate on other areas of your fledgling business.
Ideazon offers packages that fit into nearly every budget, so crowdfunding assistance is accessible to everyone. They also handle crowdfunding campaigns of all sizes, making them a fit whether you’re trying a raise a few thousand dollars or several million.
Connect With Ideazon
If you’re interested in learning more about Ideazon or talking with one of their experts to see if they can help you, you can set up a no-obligation consultation on Ideazon.com. The company also maintains several social media accounts and a crowdfunding blog to keep interested parties up-to-date on the latest happenings within the crowdfunding industry.