As an entrepreneur, you spend hours researching and planning on how to increase your sales and get higher revenue. It’s vital that your sales habits match the same desire and passion you have for your business.
You can’t be attentive and focused when drafting business proposals and sloppy when it comes to your marketing techniques. Whether you’re a sales guru or a newbie, you need to be conscious of how you approach clients before and after scoring a deal.
If you want to increase your productivity and succeed as a salesperson, you need to scrape off certain tendencies. Below is a highlight of 5 habits you need to stay away from if you want to increase your potential of getting a successful close.
1. Starting with a sales pitch
Salespeople have a bad rap of not being attentive and starting a sales pitch before listening to the customer. I know it’s exciting to make a sale, but not everyone wants to hear your rehearsed sales pitch.
Anytime you interact with a customer, ditch the marketing phrases, and pay attention to what the customer wants.
2. Lack of a custom landing page
Whether you’re a small business with a limited budget or a large enterprise, you can’t gamble when it comes to setting up a landing page. I’m not talking about a self-written, generic page, but a professionally written one that generates sales for your business.
A custom landing page helps target the right audience and increase your conversion rates by turning visitors into customers.
However, you need to know how to set up your landing page for it to work. For businesses in Australia, you can use local SEO Melbourne to get commercial value from your landing pages.
3. Selling to the wrong client
Stop selling your products to the wrong prospects. Otherwise, you end up wasting your time and resources pitching ideas and designing campaigns for people who don’t care about your business.
It is crucial you find your target market.
So, how do you identify the right client?
- Start by defining your product. What problem does your product solve?
- Next, categorize your target market. Who would be interested in buying your product?
- Then, narrow down to the geographical location of your client. Where is your customer located? Is it in your local region or international market?
Once you identify the right customer, then you can increase your chances of hitting your sales target.
4. Lack of a follow-up email template
Writing an effective follow-up email is crucial after you’ve made a sale. It can be a simple, “Thank you note” to appreciate a client for supporting your business to a referral request.
Following up with your customers helps create a budding relationship and gives you an avenue to introduce them to new products. With a busy schedule, it’s understandable that you might not have the time to draft an email.
So, instead of neglecting your clients as you hunt for potential leads, have SEO NZ write up an effective follow-up email to help maintain engagement with your clients.
5. Lack of after sales customer service
Closing a deal does not mean the termination of a relationship with your client. If anything, you need to provide better customer service if you want to win their loyalty.
It is easy to build a relationship with an existing client than it is chasing down potential leads. You need to provide feedback and solve complaints raised by the customer.
If you can change the habits mentioned above, I’m confident you will be able to foster a better relationship with your clients and close more deals.
With time, you will appreciate how small changes in your behavior can have an impact on your productivity and sales performance.