4 ways to grow your freelance business
Do you dream of growing your business? Have you been sat in the same place for a while and are looking for ways to up your workload? Well, there are plenty of ways to do so. While the primary reason you wish to expand may be to boost your income, there are also lots of other benefits to growing your freelance company. It will help to increase your visibility in your industry, improve your reputation and increase the amount of connections you have with potential clients. Here, we look at several great ways to grow your freelance business.
- Up your fees
When many freelancers first start out, they feel obliged to charge low fees in order to attract clients. While this is a successful tactic for first-time freelancers, those that have been working solo for a while should consider upping their fees to boost their income. After all, if you have the knowledge and experience, you should be rewarded for it. Strong profit and revenue growth are essential for any company to thrive – so it’s worthwhile changing your fees.
- Expand your services/products
One of the best ways to grow your business is to offer more services or products. For instance, if you work in the beauty industry and only offer one type of treatment, why not do some additional training in other areas? That way you can attract a more diverse client base who want different services. The same goes for the products you stock. Sticking with the beauty example, if you are a nail technician it would be worth investing in additional nail supplies like a wider range of colours to stop clients going elsewhere for a colour you don’t have.
- Market yourself correctly
The best way to attract business is to create strong marketing campaigns – and this is no different for freelancers. In order to grow your business, there must be demand for the service you provide, and one of the best ways to attract customers is through marketing. This doesn’t mean you have to spend a fortune on costly campaigns, you can start to market yourself on social media platforms like LinkedIn, Facebook or Instagram to spread your message. Or, you could ask other local businesses to put flyers up in their stores or ask people to tell others about your business.
- Build strong relationships
Want your business to be booming? Then it’s essential your clients stick with you for the long haul. The best way to keep clients/customers on board is to build strong relationships and a sense of trust, so they know they can rely on you time after time. Make the effort to get to know each person you work with, what they really need from you and understand how you can deliver it to make sure they’re happy. Not only will they continue doing business with you, they may also tell others how great you are, winning you more work.
Now that you know how to grow your business, you can start making a plan of action. The key is to work hard and do your best, and the success will follow.