With an annual revenue of $262.2 million in 2016, the CBD industry is ready to surpass records with an estimated $1.15 billion in the year 2010. It’s an industry that is only likely to grow within the next few years, and you might be wondering how you can jump on the bandwagon. The majority of CBD selling happens online, which means you should have an effective online marketing strategy.
Some businesses focus on traditional social media marketing, while some are relying on influencer marketing. However, for promising growing revenue and high business visibility, having multiple channels is probably the way to go.
If you are unsure about the best ways to promote your brand, then here are some methods to consider when you want to promote your online CBD store.
Almost all businesses will want to make sure they have a lead magnet. These can be in the form of ebooks, downloadables, and more. They allow you to connect with clients by offering something free while also collecting data. The lead magnets work as incentives that are provided when a consumer (potential) provides contact information.
You’ll find that your email list is going to be the most valuable form of marketing to clients that you have. Instead of constantly having to post new things, you can directly email them rather than hoping they will get a glimpse of your posts on social media.
For an online brand, enhanced internet presence and visibility are essential, which is why SEO is so important. SEO allows you to find targeted users who are looking for exactly the terms you are putting out there. SEO can be complicated, but it can end up benefiting your CBD store by allowing you to reach clients who are directly looking at what you have to offer.
If you can, it’s a good idea to hire a SEO expert as he/she can assist you in determining which keywords you want to rank for. With CBD business, you are stepping in the nascent industry where trust plays the key success metric. Your internet presence is essential for building a trusting relationship, and with SEO, you can ensure that your target audience is finding the perfect customer.
Online marketing of CBD products and business can be risky, which means paid ad campaigns often aren’t the right choice. But with content marketing and blogs, CBD businesses can target the potential audience while also building awareness around the industry. It is essential to provide answers through content that can help customers learn more about the product and why they should be interested in buying it. You’ll want to have an active blog that you can use to build trust and relationships.
Word of mouth is the most powerful branch of marketing, even today. By opting for trade shows, you will be able to assess your competition while harnessing the opportunity of meeting and networking new people. Check out the World CBD Expo, where you can raise awareness about your products and find new customers who have come directly to see what you have to offer. With trade shows, you will increase the consumer base and potentially enhance the revenues.