When you run a business, you have all sorts of different areas of marketing and promotion that you need to juggle. Perhaps one of the most overlooked areas is SMS marketing, but in truth, it can play a vital role in your overall messaging. Here, we are going to be looking at some of the key benefits of SMS marketing to show what an impact it can have. Direct and Immediate Unlike some ads that you are putting out into the world without much of an idea whether or not they are reaching your intended target market. However, this is not the case with SMS marketing, which is both direct…