The most recent figures from the Canada Post indicate that over 76% of Internet users shop online at least once per year. Of that number, 17% of users do their shopping via mobiles rather than desktops, laptops, or tablets. Those figures are only going to increase as the years pass. If you really want to reach your targeted consumer market and build the rapport necessary for long and profitable relationships, you must explore the use of real time buying. Here are four of the ways this one automated method will make a difference in your online advertising campaign.
Consumer Targeting That is More Focused
You always have the option of investing time and effort into the manual selection of where to display your ads. While that’s great, it also means you could miss some opportunities to reach consumers on sites that are perfectly suited for your product line. It’s not that you are less than diligent with finding places to advertise. The problem is that you may not be aware of a site that is an especially good fit.
The great thing about RTB platforms is how they are set up to seek out and match your advertising with sites that are highly likely to result in a great deal of traffic. You’ll be amazed at how well the algorithm used by the platform will work in this particular area.
Lower Traffic Costs
Because the process is automated, you have the opportunity to set the prices you are willing to pay in order to advertise on various sites. You don’t have to do the manual bidding; the system will do it for you. Along with saving time, the platform makes it easier to command the best pricing for the ad placement on strategically viable sites. The result is that you enjoy a robust flow of traffic to your sites and get to spend less that you would using a manual approach.
Ability to Change Quickly
You’ll also find that making changes to your campaign is much easier and faster. Whether the change is tweaking an ad that you want to publish or maybe changing the focus of your ad placement, the interface provided by many RTB services makes it quick and easy. For example, you believe that you have products that are more likely to attract the attention of people who use their mobiles for shopping. A few quick changes to your profile is all it takes to begin deploying more AcuityAds mobile advertising as part of your campaign.
Protecting Your Brand
You always have up to date information on where your ads are deployed along with reports on how those ads are doing. This data goes a long way toward allowing you to make sure your brand is showing up in places that actually enhance your reputation rather than call it into question. Next to reaching the right consumer groups, building positive brand awareness and recognition is one of the most important things you can do for your business.
Now is the right time to look into the possibilities of RTB. Call today and talk with an expert. You’ll quickly see how this marketing approach will make a lot of difference to your bottom line and your reputation.