When we think of the customers and business, there are a lot of pointers and elements that goes into building a long term relationship. A positive brand reputation definitely that one thing that directly or indirectly impacts the customers and probably the way they think or perceive a brand. While tech have made our life more easier, It is now easier to market a product or service and reach out customers, but a brand reputation is something that would never go out of trend and will keep on influencing how the customers choose a brand or the product they pick. Unquestionably, brand identity is the first and foremost thing to…